Welcome Back Mr.Genta!

Gérald Genta is a man to who many brands owe a great debt. As a designer, he gave Audemars Piguet the Royal Oak, Patek Philippe their Nautilus, and he worked on the Pasha for Cartier, as well as many iconic designs for other brands. What not everybody knows is that he was next to a designer also a watch manufacturer and, in fact, a pioneering one. It was already in 1969 that he founded his manufacture and as could be expected it turned out innovative watches. With the 'Gefica' did Genta introduced a bronze case before it was cool, but that was not all.

By Adrienne Faurote