Hublot is no stranger to donning its watches in camouflage. In 2009 they used these distinct patterns on the Big Bang Commando, and the second collaboration with Italia Independent gave a new and innovative twist to camouflage. More recently, we also saw the exquisite Big Bang Unico Sorai, which was dedicated to raising funds to protect the rhino, highlighting this pattern. With the Big Bang Camo Yohji Yamamoto is Hublot releasing its second collaboration with one of Japanese most iconic fashion designers, and for him, camouflage has a significant meaning.

The Covid-19 pandemic is still making it difficult for a lot of people to travel, either for business or leisure. Travel restrictions change on an almost daily basis, proving it to be challenging even to plan a trip to countries you are currently permitted to go. Staycations are the new normal. The following four watches where made for globetrotters, but can now be used to imitate that vacation feeling closer to home

This year The Formula 1 World Championship is celebrating its 70th anniversary, but it is not the only milestone on the list in 2020. Upcoming weekend, Ferrari will take part in their 1000th Grand Prix, an event that underscores the importance of Ferrari in Formula 1, as well as vice versa. The fact that the race takes place at the Mugello circuit in Ferrari's home country of Italy is the icing on the cake.

Diamonds have the power to transform the look of a watch completely. It can give sportive watches a touch of elegance, where it makes quite a difference if the understated baguette-cut is selected, or the more vibrant brilliant cut, while a mixture of both has an appeal of its own as well. For Hublot, diamonds are also part of the 'Art of Fusion,' as they seamlessly integrate them in the following four stunning watches;

Gold prices have, in recent weeks, reached new record highs. In times of uncertainty, people tend to go back to old standards. Even before the Covid-19 pandemic, we already saw a renewed interest in gold-cased watches. This trend was, to some extent, also fueled by watch brands creating their own alloys, which gave them a unique edge in a very competitive market.

Partnerships are part of Hublot's DNA, and many of them are continuing adventures in which they explore what hasn't done before in watchmaking. This is also the case with the partnership that they have with Maxime Plescia-Büchi, the Swiss tattoo artist and founder of Sang Bleu. When his signature designs are transformed in watches, they become tattoos that not only you can take off, but which also tell time.

The chronograph is among the most popular complications. Many of them have reached the status of being an icon, often for very different reasons. As there are so many chronographs to choose from, here is a short-list of four that any serious watch collector should consider adding to its collection.

Hublot is setting the next step in the evolution of the 'Art of Fusion.' In collaboration with Fiat heir, style icon and entrepreneur Lapo Elkann, and his Garage Italia, the place in Milan where the world of automotive meets that of fashion and design. It is not the first time that they work together as Elkann has also been involved in creating the Classic Fusion Italia Independent, along with top tailor Rubinacci, as well as the charismatic Classic Fusion Chronograph for his own brand. Now they debut the Big Bang Millennial Pink, which is created to be a gender-neutral watch.

The meteorological summer has begun, so it is officially time to take in again the joys that this season has to offer. Short sleeves are more often than not, what we wear during this time of year, putting more of an emphasis on the watches that we are wearing. Here are four sports watches that are perfect for welcoming the warmest season of the year.

Hublot announced its latest watch release is the connected Big Bang e, which will be sold on its website & WeChat for the first time in brand history.

Summertime means for most people spending time with friends and family on their boat, the beach, or some other location where they can relax for a moment and enjoy life. On such occasions being able to tell what time it is might not be of the utmost importance yet for many is a watch an essential part of their summer outfits. Here are four watches by Hublot that all have a generous dash of 'summer vibes';

That Hublot loves art is something that has already been established. The brand has teamed up with some of the most well-known and celebrated artists from around the world to bring their unique style into the port-hole design that made Hublot such an icon. Next to Richard Orlinski and Romero Britto is also Marc Ferrero among them. The French artist teamed up with Hublot for the second time, creating two watches around what is arguably his most well-known work, 'Lipstick.'

What has been only a short few weeks looks almost like another lifetime, when we were able to sit down with Ricardo Guadalupe, CEO of Hublot, to talk about the success factors of the brand. At the time, increased tensions between Iran and other parties in the region seemed to be the biggest fear, but little did we know that soon the Covid-19 pandemic would rule our daily lives and made the LVMH Watch Week the only fair that has been taken place this year so far. Nevertheless, was it a more than an interesting conversation in which he shared freely his insights in what makes Hublot such a success story.

If I had written this article a couple of years back, I would have said that green was a trend color, but this is not the case anymore. Many brands have not only adopted green as a staple color within their collection but also make many different types of watches with this color. From classic dress watches and utilitarian pilots to diving watches and sporty chronographs, green is here to stay, and what better day to wear a green watch than on St.Patrick's Day?

While a tourbillon is, in general, a complication that will put most watch connoisseurs in awe, there is quite a difference among them. The most traditional ones feature a bridge on both sides, in between which they do their mesmerizing dance. A flying tourbillon lacks the front bridge, which allows you to see more of the intricate parts that make a tourbillon work. As the tourbillon is such a popular complication, many brands have made it a focal point for their technical creativity, which has resulted in watches that truly take your breath away.

The power reserve of a mechanical watch is not often a topic of discussion, that while in everyday life it can be an essential aspect of how you enjoy your timepiece. Hublot is one of the brands that has always acknowledged this and incorporates this way of thinking throughout its collection.