Last week I had the luxury of spending two days with Carlos A. Rosillo, CEO of Bell & Ross, and his team to do a company profile on the haute brand. On Friday, I had the luxury of spending most of the day in the Place Vendôme area, which is one of the most spectacular […]

After 5 Weeks, and 32 Top Watches, Audemars Piguet has been named the Official Winner of the First Annual Timepiece Madness! The iconic AUDEMARS PIGUET EXTRA THIN ROYAL OAK LIMITED EDITION beat out the  THE GREUBEL FORSEY GMT to claim the inaugural honor.   Congratulations To Audemars Piguet! Like Haute Time? Join our Facebook page or follow us on […]

Rappers are known for loving their expensive and stylish timepieces. Luxury watches have become iconic in hip-hop history and culture and over the last few years  the brand that has been getting the most love from the stars is Audemars Piguet. Jay-Z drops the brand’s name on a number of his tracks, Swizz Beatz designed a number of […]

On Monday April 23, Swiss watch manufacture Audemars Piguet hosted a dinner at CATCH restaurant in New York City’s historic Meatpacking District in honor of New York City Knicks’ Carmelo Anthony. Audemars Piguet President & CEO, Francois-Henry Bennahmias, co-hosted the private event with Carmelo’s wife La La Anthony and producer Swizz Beatz. Joining in the […]

  This weekend while watching 24/7 on HBO with  Haute Time was excited to see Audemars Piguet featured twice on the show. In his interviews, Miguel Cotto was seen sporting the The Audemars Piguet Royal Oak Offshore Chronograph, in Stainless Steel.   Floyd Mayweather was seen on the show at home with fiancé who was wearing the […]

Most people wonder if brand ambassadors really wear their watch brands while at home. In an photo posted today on Instagram by Miami Heat superstar and ambassador to Audemars Piguet, Lebron James (@kingjames330), you see him horsing around with his kids and clearly supporting the brand, wearing an Audemars Piguet timepiece at home. Most celebrity ambassadors for watch brands […]

  A vintage Audemars Piguet Royal Oak Jumbo once belonging to French Actor Alain Delon sold for a record price of €68,750. The sale price is even more spectacular when taken into consideration that Delon’s Royal Oak Jumbo doesn’t have the dial with the AP logo at 6 o’clock, which the new Jumbo does have. The auctioneers […]

Chinese buyers proved their economic clout in Paris Thursday at an auction of watches owned by French actor and film idol Alain Delon. Auction house Cornette de Saint-Cyr said that the sale brought in $590,300 as collectors and fans bid in excitement and Chinese buyers bid via phone. Delon was not present for the sale of […]

In order to commemorate the 14th anniversary of the Queen Elizabeth II Cup in Hong Kong, Audemars Piguet launched a limited edition timepiece of the Tradition collection. Audemars Piguet was founded 137 years ago and has enjoyed a synergistic partnership with the Hong Kong Jockey Club for the sponsorship of the AP QEII Cup race since 1999. […]

Last night commenced the 40th anniversary celebration of Audemars Piguet’s iconic timepiece Royal Oak. To pay homage to the world’s first ever luxury sports timepiece, the Swiss Manufacturer curated a special exhibition. This showcase kicked off with an exclusive black tie soiree last night and is now open to the public for four days only; […]

Today was a very exciting day as Haute Time got an inside look at the Park Avenue Armory’s Audemars Piguet, Royal Oak 40th Anniversary exhibit As a huge fan of Audemars Piguet for the past four years, it was a pleasure to see President of Audemars Piguet Francois-Henry Bennahmias so excited for the opening. The […]

The iconic Royal Oak model by Audemars Piguet is turning 40 and the milestone is being commemorated in a big way. The 40th anniversary of the world’s first ever luxury sports timepiece will be marked by a worldwide exhibition celebrating the history of the globally-coveted watch and its iconic maker. “Audemars Piguet’s iconic timepiece Royal […]

My next meeting on Sunday was with one of the biggest rock stars of Basel World, Vincent Perriard, the creator of the HYT Watch. His first launch is the H1 Hydro Mechanical Watch. On the website, they describe the piece as an encounter between Fine Watchmaking and fluid mechanics. Basically, the watch performs and works on […]

This not to be missed event combines design, photography, film and sound creating the Royal Oak 40th anniversary worldwide exhibition. Celebrating 40 years of Audemars Piguet’s iconic timepiece Royal Oak, the world’s first luxury sports timepiece that sparked a complete shift in the watch industry, the Swiss Manufacture from Le Brassus in the Vallee de Joux […]

Audemars Piguet brand ambassador Novak Djokovic won the Australian Open against Rafael Nadal in the longest Grand Slam singles final ever.  Lasting an epic five sets and six hours, the match which was held in front of 15,000 spectators, ended with Djokovic achieving his fifth Grand Slam tournament win and third in a row. With this win he has moved into the number one position overall […]

Actor and former governor of California  Arnold Schwarzenegger stopped by Audemars Piguet booth at SIHH on January 19th. Alongside CEO Philippe Merk, the Audemars Piguet brand ambassador got a personal viewing of the 2012 collection. Proudly displaying one of his favorite models, the Royal Oak Offshore Arnold Schwarzenegger the Legacy, he was awed by the open worked […]