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China Takes Over the Luxury Watch Market
China has overtaken the US and has grow to be the market with the highest demand for luxury watches, according to a new report by Digital Luxury Group, the leading digital market researcher in the industry. The information is based on millions of intentions expressed by independent and anonymous consumers searching for luxury watch brands […]
SIHH Day 3: Royal Oaks and Roses, Update From Carol Besler
The Audemars Piguet Royal Oak is one of the world’s top three most iconic watches (the other two being the Rolex Sub and the Omega Speedy), known for its octagonal bezel, tapisserie dial and complex steel bracelet. This year the brand celebrates the 40th anniversary of the Royal Oak by introducing several commemorative versions […]
Audemars Piguet 2012 Ad Campaign
Just in time for the opening of Salon International de la Haute Horlogerie (SIHH) this week, Audemars Piguet has relesed images from their 2012 advertising campaign. In celebration of the 40th anniversary of the iconic Royal Oak timepiece, the Manufacture has created a new brand campaign with stunning visuals and the powerful tagline: “To break […]
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