TAG Heuer Presents Tribute to Eternal Legend with Formula 1 Senna Special Edition

TAG Heuer presents Formula 1 Senna, a special edition with Senna’s original red watch color as it continues to pay homage to its ambassador Ayrton Senna.

By Adrienne Faurote

Tennis Ace Novak Djokovic Joins Hublot Family

Exciting news from Hublot, as they welcome tennis ace Novak Djokovic into the family. Born in 1987, in the now Serbian city of Belgrade, he started to play tennis from the age of 4 and hasn't stopped since. After turning pro, he quickly worked his way up the ranks of the Association of Tennis Professionals (ATP), where he currently has a firm hold of the No.1 position. He is very comfortable with this place, as he has already been there for over 337 weeks.

Lewis Hamilton And IWC Team Up For Big Pilot’s Watch Campaign

Having an ambassador is nothing new. Most of the major watch brands have one or more. However, having an ambassador with a sincere personal passion for the watch brand they represent is rare. Seven-time FIA Formula One World Drivers' Champion Lewis Hamilton teamed up with IWC in 2013 and hasn't hidden his passion for the brand from Schaffhausen in both his professional as well as his personal life since. He seems to have a particular preference for their (Big) Pilot's collection, even owning custom versions. That also makes him perfect to be the star in the new global advertising campaign.

J Balvin: A Serious Case Of #DontCrackUnderPressure

Fueled by a deep passion for music, J Balvin lives the #DontCrackUnderPressure motto of TAG-Heuer. Born as José Álvaro Osorio Balvin in Medellín, Colombia, his interest in music grew while listening to rap, champeta, bachata, and reggae, as well as watching music videos. These were the seeds that would eventually evolve into his style, opening the road to success.

J Balvin: A Serious Case of #DontCrackUnderPressure

In an exclusive interview with J Balvin we talked about his deep passion for music and how he lives the #DontCrackUnderPressure motto of TAG Heuer, which he joined as ambassador.

J. Balvin joins as TAG-Heuer #DontCrackUnderPressure Ambassador

TAG Heuer CEO and head of LVMH Watch Division Jean-Claude Biver introduced famed Latin musician J. Balvin as the brand's newest face.

TAG Heuer Reviewing Hamilton’s Position as Brand Ambassador

In an exclusive interview with publication Gulf Business, Jean-Christophe Babin, president and CEO of luxury watchmaker TAG Heuer, confirmed that Formula 1 driver Lewis Hamilton’s position as the company’s brand ambassador is under review. Babin’s comments come on the heels of news that Hamilton has ended his 14-year relationship with automotive company McLaren Racing. Hamilton, who […]