Rolex Continues Its California Expansion With The Opening Of Its Boutique On Rodeo Drive

“The new Gearys Rolex Boutique on Rodeo Drive truly highlights the precision and attention to detail that Rolex is known for,” said Thomas J. Blumenthal, President & CEO of Gearys. “This beautiful boutique allows us to deliver a client experience as exciting as wearing a Rolex.” With Rodeo Drive being synonymous with luxury, the boutique enhances the area’s reputation, offering an immersive experience for clients to explore the unparalleled artistry of Rolex timepieces.

The boutique’s interior reflects Rolex’s dedication to excellence, and guests are immediately immersed into the wonderful world of Rolex, welcomed by a circular staircase crowned by a suspended chandelie. This centerpiece mirrors the wave motif of the façade. Throughout the boutique, green marble walls, fluted accents, and carefully curated lighting highlight the beauty of Rolex’s iconic watches. The focal point is the custom stucco wall showcasing the Los Angeles skyline, its hues reminiscent of California’s sunsets. This thoughtful integration of local elements with Rolex’s global aesthetic creates a sophisticated and inviting space.

The second floor is dedicated to Rolex’s legacy of watchmaking. A unique cylindrical Aftersales Service area allows guests to witness the meticulous craftsmanship of skilled watchmakers. This interactive space offers clients an intimate look at the art and science behind maintaining and perfecting Rolex timepieces. Guests can also explore five dedicated areas showcasing Rolex’s commitment to excellence. These exhibits delve into the brand’s rich history, innovative products, sports and arts support, and the Perpetual Planet initiative, reflecting Rolex’s dedication to sustainability and environmental stewardship.

Private spaces on the second floor offer an exclusive environment for discovering Rolex’s collection or celebrating significant purchases. Elegant seating areas, adorned with carefully curated decorative items, provide a serene backdrop for clients to deepen their appreciation of Rolex’s timeless creations. The boutique also boasts a beautifully designed rooftop space, allowing guests to relax and socialize while enjoying the luxurious ambiance. Whether marking a milestone or exploring the collection, every aspect of the boutique elevates the client experience to new heights.

Gearys Rolex Boutique on Rodeo Drive is an immersive retail exploration of Rolex’s heritage,