Parmigiani Fleurier CEO Guido Terreni Introduces the Toric Petite Seconde “Golden Hour” and “Dune”

Parmigiani Fleurier’s emphatic renaissance has been impossible to ignore, and its momentum now extends to the Toric line. Since Guido Terreni took the helm as CEO in 2021, the manufacture has carefully streamlined Michel Parmigiani’s breadth of creations into the singular, ultra-successful Tonda range.

However, the manufacture blindsided us at Watches and Wonders 2025 with the revival of the Toric, which was the very first collection launched by Michel in 1996.

While the Tonda has won acclaim for its integrated bracelet, regarded as one of the most coveted in contemporary watchmaking, the Toric distinguishes itself with pronounced lugs inspired by the Fibonacci Sequence, or “Golden Ratio.”

Following April’s Toric Quantième Perpétuel, Parmigiani Fleurier now unveils two new expressions—the 40.6mm Toric Petite Seconde “Golden Hour” and “Dune”—which are also based on ancient architecture’s sacred ratios.

“With the Toric, we want to redefine what a dress watch means today,” Terreni tells Haute Time.

It’s a bold statement, but one that makes sense given the maison’s trajectory under his leadership. Where many manufactures lean on heritage for nostalgia’s sake, Parmigiani Fleurier seems intent on challenging conventions while staying rooted in Michel Parmigiani’s codes.

“We chose to speak exclusively through gold and platinum, modernizing the Doric proportions that made Toric iconic, and rediscovering rare techniques like traditional graining.”

Terreni’s emphasis on detail is clear in the two new models: the “Golden Hour” and “Dune.” Both are powered by the manually wound PF780, a finely hand-finished caliber in 18k rose gold, visible through a sapphire caseback.

The “Golden Hour” presents a hand-grained 18k white gold dial set within a 950 platinum case, paired with an “Akoya Grey” nubuck-treated alligator strap. The “Dune,” by contrast, leans into warmth with a hand-grained 18k rose gold dial inside a matching rose gold case, secured on a “Sand Gold” nubuck alligator strap.

On both, the indices and hands are fashioned from rhodium-plated 18k gold, with rhodium-plated steel seconds hands lending a subtle contrast. Retail is set at $50,800 for the “Golden Hour” and $50,400 for the “Dune.”

“Every detail borrows from the subtle precision of sartorial craftsmanship. The result is a watch that feels softer, richer, and more tactile—an expression of contemporary masculinity, crafted for those who understand the power of quiet elegance,” elaborates Terreni.

It’s not just rhetoric: the hand-grained dials, with their delicate matte texture, read more like fine fabric than metal, a tactile surface that invites closer inspection.

“Our path remains clear: honoring Michel Parmigiani’s legacy by placing mechanical innovation at the heart of our craft. With Toric and Tonda, we speak directly to purists: those who value precise execution, curated aesthetics, and understated individuality.”

Rather than courting hype, the brand positions itself for connoisseurs who appreciate refinement over flash, and I’m confident that Parmigiani Fleurier will continue to make waves in the realm of haute horlogerie.

“Parmigiani Fleurier will continue to express itself in a refined language, dedicated to clients who prioritize culture and sophistication. Beyond today, our intention is to cultivate a brand synonymous with meaningful watchmaking, consistently exploring new mechanical territories and deepening our dialogue with collectors who share our uncompromising approach to quality and discretion.”