Luxury watchmaker Omega has opened its newest flagship in Palm Beach, Florida. The 1,880-square-foot boutique, which is located on the city’s prestigious Worth Avenue, will offer the Swiss manufacture’s entire collection.
In 2000, Swatch Group Chairman Nicolas Hayek announced that the luxury conglomerate planned to develop 50 Omega retail shops within ten years. By 2008, Omega had already met that target. The Palm Beach flagship, the 4th Omega boutique to open in the United States in 2013, is part of Swatch’s second phase of development. The brand has opened 29 boutiques across the United States since 2010.
Stephen Urquhart, President of Omega, told us, “There are a number of reasons for us to build up our network in the U.S.A. We are in a strong position thanks to our global success and we believe in America. We are confident that it is an ideal time to make this major commitment there.”
The exterior of the Palm Beach space will a familiar sight for fans of the 165-year-old watchmaker, featuring the façade found in each of the brand’s boutiques located around the world. Inside, the boutique’s concept was designed around themes of sun, water, earth and time. Special displays showcase Omega’s brand ambassadors on one side of the hall, while the brand’s Fine Jewelry and Fine Leather collections are displayed on the other side. There are also areas dedicated to special launches and to seasonal products. The space will also serve as a customer service center, offering expert consultation and warranty servicing on all Omega products.
Photo credit: Andy Frame / Andy Frame Photography. Photos courtesy Omega.