Hublot Introduces A New Shape At Watches & Wonders 2022: The Square Bang Unico

Watches and Wonders, the industry’s biggest trade show, has returned — and it is better than ever. The world’s key players in watchmaking are unveiling their latest creations, introducing new interpretations of classics and entirely new timepieces. For Hublot, a new shape has taken form at Watches & Wonders: square.

Hublot reveals its own interpretation of the square watch for the first time through the Maison’s iconic Big Bang watch, creating the Square Bang Unico in five new models. 

Photo Credit: Courtesy of Hublot

“The square watch is a very specific object that most watchmakers dare not tackle. This is a divisive, disruptive, and unconventional shape that no one has known how to rework for decades: it was just waiting for us!” notes Ricardo Guadalupe, the CEO of Hublot. “Hublot decided to get to grips with the shape in order to explore its power and create a totally unique timepiece.” 

The five 42 mm models range from solid titanium, black ceramic, King Gold, and titanium or King Gold blend with a black ceramic bezel. Each model comes with a black rubber strap and a folding clasp in the same material as the case. These original designs beat to the rhythm of the HUB1280 Unico Manufacture movement, a 354-component automatic chronograph set at 4 Hz (28,800 vib/h).

Photo Credit: Courtesy of HublotPhoto Credit: Courtesy of Hublot

Most notably, the Square Bang Unico All Black is limited to just 250 pieces as the only limited edition of the new collection. The new Square Bang Unico marks the start of an exciting new chapter at Watches & Wonders 2022.