Chanel Unveils A Limited Edition Timepiece To Mark The Opening Of Its Beverly Hills Flagship Boutique

Chanel has had quite an iconic month of May in Hollywood. The star-studded Chanel Cruise 2023/24 runway show at Paramount Studios came on the heels of the opening of its new flagship boutique in Beverly Hills. Spanning over 30,000 square feet and four stories, the Beverly Hills flagship makes history as the largest Chanel boutique in the United States. And, just as grand as the boutique itself is the exclusive inventory it will house.

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To celebrate the reopening of its iconic Beverly Hills boutique, the boutique will be home to an exclusive Haute Horologie creation, limited to just 5 pieces: the Monsieur, Beverly Hills Edition. A Haute Time favorite, the Monsieur is a nod to Gabrielle Chanel’s design ethos that less can be more through its sleek, minimalist aesthetic designed in a monochromatic luxurious blue hue.

Photo Credit: Courtesy of CHANEL

The 18-karat white gold case, surrounded by baguette-cut diamonds, complements the “Grand Feu” enamel dial, which sports a sophisticated Instant Jumping Hour and Retrograde Minute display. The timepiece is powered by the Caliber 1 movement, the first in-house Manufacture movement created by Chanel in 2016.

Photo Credit: Courtesy of CHANEL

Chanel has also released an exclusive high jewelry capsule collection called Beverly Hills that pays homage to Gabrielle Chanel’s affinity with Hollywood and the sun and star motifs that served as a focal point for her high jewelry designs. The collection sparkles with four pieces that reveal Chanel’s connection to the “City of Stars,” including the Rising Stars earrings (with diamond stars adorned with pink and blue sapphires and ending with two rose-cut kite diamonds) that embody the joie de vivre of lavish 1930s Hollywood soirées and the Lucky Star double ring, which is a nod to the iconic Walk of Fame celebrating Hollywood’s legendary stars.

Photo Credit: Courtesy of CHANEL

The Beverly Hills boutique flagship opened on May 5th by appointment only, garnering attention for its stunning design. Upon entry, guests are immersed into Chanel’s world in Beverly Hills through a pristine white space playing with the House’s signature two-tone colors with optic white plaster met with cast bronze, woven textiles, gray wave stone, and low dark tables in petrified wood and resin by Ado Chale and Jean-Claude Dresse, over which hang glowing Goossens chandeliers rendered in rock crystal. The boutique opens to a lavish courtyard creating an airy atmosphere throughout the space.

Like many other Chanel boutiques worldwide, the Beverly Hills flagship will take clients on an experience throughout the space, with each floor opening up to new discoveries and collections. The first floor will carry handbags, accessories, the Watches & Fine Jewelry Salon, and Fragrance and Beauty section. Then, the second level will be home to shoes and ready-to-wear, the third level will have VIP suites and try-on rooms, and finally, the fourth houses a rooftop garden and penthouse.