A watch is often an object of true beauty by itself, but its appreciation will only increase when you know more about the brand, its history, and how the watch is made. In the last few decades, brands are trying to educate the public more about their history. They often do this not in direct connection with the launch of a new watch but simply to showcase their rich heritage. Doing so is also a challenge by itself, as many brands were founded over a century ago and didn't exactly sit still, meaning that there is a lot to share. Visiting a manufacture is another way of getting a much deeper understanding of a brand and what makes them unique. Until recently, this was a privilege often only extended to VIP clients and journalists, but not anymore.

The Arceau is one of Hermès' emblematic designs created by the brand's legendary artistic director Henri d'Origny in 1978. Its stirrup-based design always has a certain elegance to it, which is doesn't lose when the watch's diameter is increasing. This was, in particular, proven by the Arceau L'heure de la lune, a watch that Hermès launched at the SIHH in 2019. As it measures 43mm in diameter, is this quite a large watch by Hermès standards, yet its attraction is just the same.

Hublot has revealed its latest collection, the stunning Haute Joaillerie Collection 2020, featuring 3 jaw-dropping timepieces.

In the 15 years after its founding has MB&F launched one revolution after another. They tackled classic complications in ways that nobody has done before, introduced us to new ones, but showed most of all that there are no boundaries to creativity. Now it is time for a revolution to evolve, as the brand launches a new chapter with the Legacy Machine Perpetual EVO.

Watches of Switzerland has powered through the setbacks of this year, including global shutdowns, to come out shining with 20% growth in Q2.

With its square case is the TAG Heuer Monaco an instantly recognizable icon. When introduced in 1969, it was the first automatic chronograph that featured a water-resistant form shaped case. The rest is history, but not for TAG Heuer. They continued to develop the Monaco further. While this can be very rewarding, it also comes with significant risks. When a watch reaches an icon's status, people usually like it the way it is and often oppose more radical changes. TAG Heuer walked this thin line seemingly effortlessly. Their developments made the Monaco slowly but surely evolve, introducing new colors and designs, even better fit and finish, but never went too far away from what made the watch such a success in the first place.

After spending time with the Polestar 1, I can tell you that this is the best idea since someone combined Swedish meatballs with hoisin sauce.

Mega watch retailer Watches of Switzerland has announced its latest partnership with revolutionary watchmaker, MB&F, available online and in Las Vegas.

In the previous article, it already became clear that the Tambour was off to a brilliant start. It quickly turned into a design icon within the collections of Louis Vuitton and showed its versatility. This became even more evident in the years to follow, as the watch was fitted with impressive complications and innovative technology.

The days that a watch would be available with either a black or a silver dial are long gone. Color is the new credo, as many brands now release watches in a rainbow of different hues. Recently, the colorful dials of the new Oyster Perpetual 41 even eclipsed the news of the revised Submariner. Blancpain and Jaeger-LeCoultre also offer a colorful take on existing favorites as they launch their new models.

"Iron Chef" Masaharu Morimoto opens up about his love of watches and closing his signature eponymous upscale Manhattan eatery.

There are quite a few watches that offer more than one tourbillon, but none quite like the Breguet Classique Double Tourbillon. The brand introduced this watch in 2006, and what sets it apart is that it combines two tourbillon cages mounted on the main plate. This entire plate moves and makes a full circle, which allows Breguet to mount the hour hand on it. While this makes the watch quite imposing, regardless of the version it was made in, is the latest, the Classique Double Tourbillon 5345 Quai de l'Horloge, actually a step up.

Recognizing a tourbillon is often relatively easy, as most brands proudly showcase this regulating device. They do this by either leaving an opening on the dial side or even skeletonizing the entire movement. For their latest creating did Glashütte Original take another road, as the only indication on the front of the watch that is fitted with such a device is the word tourbillon in the sub-seconds display at six o'clock. This is all the more exceptional, as Glashütte Original created this watch to mark the 100th anniversary of the flying tourbillon, which was created by one of Glashütte's most famous watchmakers; Alfred Helwig.

The Tambour was introduced only 18 short years ago, in 2002, yet its impact has been profound. For Louis Vuitton, it was the watch that put them firmly on the map as being a watchmaking 'maison.' The way that the Tambour did this is almost unprecedented, as the model proved to be one of the most versatile designs in the history of watchmaking. It could just as easily be turned into a display of technical excellence, featuring complex mechanical movements, as housing the latest technology as a state-of-the-art smartwatch.

Hublot is no stranger to donning its watches in camouflage. In 2009 they used these distinct patterns on the Big Bang Commando, and the second collaboration with Italia Independent gave a new and innovative twist to camouflage. More recently, we also saw the exquisite Big Bang Unico Sorai, which was dedicated to raising funds to protect the rhino, highlighting this pattern. With the Big Bang Camo Yohji Yamamoto is Hublot releasing its second collaboration with one of Japanese most iconic fashion designers, and for him, camouflage has a significant meaning.

Few brands have such long and strong relationships with their ambassadors as Richard Mille. The bond between the brand and Rafael Nadal, currently ranked world No. 2 in men's singles tennis by the Association of Tennis Professionals, is already in its tenth year and has resulted in quite a few breathtaking watches in the last decade. Another one will be added to this as well, as Mille and Nadal teamed up once again for the RM 27-04 Tourbillon Rafael Nadal, a 50-piece limited edition costing $1,050,000 each, which is available exclusively at Richard Mille boutiques worldwide.