Omega's involvement with the space program has always been a passionate one. While they had little involvement in becoming part of it, other than making an excellent chronograph that was the only one that passed all the NASA testing, they became a valuable partner to the space agency soon after. Omega wasn't sitting by the sideline, just supplying its watches to astronauts, but further developed its timepieces particularly to meet new demands as the space program evolved. The "Alaska project" is the perfect example of this.

An inside look into all of the precious timepieces being housed inside the Watches of Switzerland Airstream in the Hamptons this summer.

TAG Heuer and Nintendo have joined forces to design a limited-edition smartwatch featuring the iconic character, Super Mario.

Within the rich heritage of Jaeger-LeCoultre, the Reverso holds a unique place. Born in 1931, it was a purposely build sports watch with an elegant side. Its unique swiveling case could protect the then still fragile glass covering the dial from impact during a polo game. While initially a men's watch, ladies adopted the style not too long after. As this was the height of the Art Deco period, watches were worn in very elegant ways, and one of the most stunning was where the case of the watch was attached to the wrist by a silk rope. Jaeger-LeCoultre brought back that style, yet now in a most precious version. It replaced the silk rope for gold and set it entirely with diamonds, highlighting a precious part of their heritage.

With the RM 07-01, Richard Mille has a ladies' watch in its collection that combines a timeless appeal with a high-tech nature. It is the perfect watch for modern, successful women, and not in the least because Mille continues to innovate with it. This legacy gets now another chapter with three new models that join the RM 07-01 collection. What sets them apart from their predecessors is their case, which is crafted from ceramic in pastel colors.

Cartier has been for over a century synonymous with form-shaped watches. In some cases, like the Tortue, the inspiration came from the animal kingdom, something we also see extensively in the brand's jewelry collections, both past, and present. But as the "jeweler of kings and king of jewelers," their creativity goes even further, combining the art of watchmaking with that of jewelry in the Cartier Libre collection. Here, anything is possible, such as trading places, dressing up a Baignoire like a turtle, and turning a Tortue into a snake.

Jimmy Chin is the model of the modern hero Panerai creates instruments to serve.

In the world of racing, colors are of great importance. Not only to recognize your opponent or signals from the stewards at the side of the track, but also when it comes to your tires. Brands like Pirelli use color codes for each compound, making it easy to see the difference. Like a race car, switching between the various types of tires is normal during the different stages of a race. While a super-soft tire might be great to set a fast lap, a harder compound is needed if you need to drive a longer stint. As a partner with Roger Dubuis, the two brands thought that when this is possible with high-performance race cars, why not with watches?

Through its expertise in materials technology, Hublot is immortalising this perfect simplicity with the creation of the Big Bang Unico Summer.

In the previous eight editions of Only Watch, a total of 70 million euros was raised to support the fight against Duchenne Muscular Dystrophy. This plays a vital role in finding a cure for this terrible disease. For watch brands, it is an opportunity to do good and showcase their abilities. This works two ways, as it results in truly unique watches that are so tempting that they will only raise more money for the cause. Yesterday we showed you already some of our favorites, and today we do that again, as also the following ones are too good to pass up:

What started in 2005 has grown to become one of the most epic biennial events in the world of watchmaking. As an initiative of Luc Pettavino, leading watch brands create every two years a piece unique, which they donate to Only Watch to help the fight against Duchenne Muscular Dystrophy. These watches are auctioned, offering collectors a unique opportunity to obtain a very rare timepiece while supporting this amazing cause. This year the 9th edition is taking place, and no less than 53 lots will be auctioned. These are some of our favorites:

The modified Continental GT3 racer, based on Bentley's race- and championship-winning car, will power its way through the 12.42-mile course running on biofuel-based gasoline at the Pikes Peak International Hill Climb.

With Arnaud Jerald, Richard Mille is welcoming the youngest two-time world record holder in free diving to its family of ambassadors. While being only 25 years old, Jerald is one of the most promising talents in this sport. Diving without air, he reached an incredible depth of 112 meters last year in Greece. Freediving is as much about physical fitness as it is about mental attitude. You have to be very focused, yet at the same time become one with the ocean. It opens up a world few people get to experience fo freely and quietly. A wetsuit, a set of flippers, and a nose clip are all you need to free dive, but a watch can be an essential addition in terms of safety.

Revolutionary timepiece brand Jacob & Co unveiled its latest collaboration: the “Fast & Furious Twin Turbo,” a limited-edition watch.

Oceanco's new 90-meter superyacht is precisely what the name implies—the owner's dream yacht.

In 2019 MB&F stunned the (watch) world with the launch of the Legacy Machine FlyingT. While we have gotten used to the exceptional collaborations of Maximilian Büsser and his team, the Legacy Machine FlyingT was taking ladies' watches to new heights. In a highly original, three-dimensional creation, it is unlike any other watch and one of the very few timepieces for ladies that men also desire. Today they continue this story with the launch of the Legacy Machine FlyingT Malachite.