TAG Heuer Opens Second US Flagship

On Monday January 16th, Swiss watchmaker TAG Heuer will open its second US flagship boutique in the luxury wing of the Adventura Mall in Florida.  The new 800 square-foot space will give watch enthusiists the ultimate shopping experience with accessibility to an extensive assortment of high-end TAG Heuer timepieces, exclusive & limited-edition styles, lifestyle accessories […]

By Adrienne Faurote

Liquid Time: The New HYT Watch

The first timepiece to feature mechanical and liquid time indications will be unveiled at BaselWorld this spring by HYT- the Hydro Mechanical Horologists. With 65 hours of power reserve, the high tech watch movement boasts a liquid module thanks to two pistons moving the liquid in the tube.  The actual piece is not yet created, […]

Hublot CEO Steps Down

  The CEO of Swiss luxury brand Hublot, Jean Claude Biver has announced he is stepping down from the position. Taking his place will be Ricardo Guadalupe, former Hublot managing director. Despite the chance, Biver isn’t entirely out of the picture. He will serve as Hublot’s board chairman, and continue to provide input into the company’s business […]

Montblanc Watches To Out Sell Pens

  While Montblanc may be best know for their ink instruments, it’s their watches which are seeing the most growth within the luxury goods company. Sales of the signature fountain pens from this century old company now account for less than half of the sales at Montblanc. The brand now includes expensive luggage carriers, diamond […]

Over-The-Top Watch Winder Cabinet

For those who live a lavish lifestyle, the “Gigantic” watch winder all-in-one cabinet goes above and beyond in storing valuables.  The Kudoe Schli Matz watch company, this single unit features 42 slots to wind collected timepieces controlled by a touchscreen interface to track their placement. With just the click of a button, you can also switch on your […]

LeDIX Eternel by Celsius Watch Phone

One of the newest gadgets on the market is the uber cool LeDIX Eternel by Celsius l watch phone. Clad in an armour of black titanium and blinged out with 308 diamonds (totaling 85 carats ), this special edition piece also boasts an impressive tourbillon beneath a sapphire crystal breast-plate and skeletonized cover. It took the […]

Steve McQueen’s Tag Heuer Monaco Calibre 12 Automatic Chronograph

  Steve McQueen’s favorite watch the Tag Heuer Monaco Calibre 12 Automatic Chronograph, has debuted in a new version. The TAG Heuer Monaco seriesas originally introduced by Heur in 1969 in honor of the Monaco Grand Prix and worn by the Hollywood icon in his 1971 film Le Mans. The updated classic has is a square case designed rugged […]

Cartier Grand Complication Skeleton Pocket Watch

Gearing up for SIHH in Geneva next month, Cartier will be unveiling a special timepiece inspired by the 1930s. Another one of the brand’s “grande complication” the white gold pocket watch with white gold chain features a tourbillon, perpetual calendar and monopusher chronograph. The design boasts skeletonized Roman numerals and a mechanical hand-wind Calibre 9436 […]

Ten World Records Set At Jaeger-LeCoultre Unique Auction

  Last month at Paris’ Jaeger-LeCoultre’s Unique Auction not only brought out some top bidders but also set ten world records. This was the largest Jaeger-LeCoultre collection ever offered for sale. Of the 565 pieces from the 180 years of Jaeger-LeCoultre history, approximately 345 were sold with the vintage watches including pocket watches, divers and […]

The Hublot King Power Unico GMT

  Hitting the market early 2012, the King Power Unico GMT from Hublot is a sporty modern timepiece which features rotating satellites to display 24 timezones at once. The design features displays of cities which go from bezel to dial, all in different font sizes. Four GMT discs attached together and all linked to move […]

Glashütte Original Announces the Limited Edition Senator Observer 1911 – Julius Assmann

  Honoring its rich heritage of more than 165 years of superior watchmaking in Glashütte, Germany, Glashütte Original has debuted the Limited Edition Senator Observer 1911 – Julius Assmann. Limited to just 25 pieces, the timepiece pays homage to Julius Assmann and Roald Amundsen. Julius Assmann is one of the founding fathers of watchmaking in […]

IWC CASEMAKING

  The process of casemaking is both an art and a science. While Swiss IWC main factory is located  Baumgartenstrasse in the City of Schaffhausen, cases are produced in another facility in Neuhausenm which dedicates extra special attention to details and craftsmanship. While the movements and small pieces of watches are often thought to be the […]

Breguet Acquires An Exceptional Turkish Watch at Auction in Beijing

The Breguet Museum in Genva has gotten its hands on an extremely  rare Turkish-style Breguet watch made in 1808 for a dignitary of the Ottoman Empire, for the sum of aproximately $695,000. This represents a record bid for a Breguet watch as well as a record for a pocket-watch auctioned on the inland China market. […]

Zenith Opens Boutique In Geneva

  Zenith opened its new concept boutique on one of Geneva’s busiest streets, the rue du rhône, on Monday December 19th. Much more than a simple store, the Zenith boutique is a whole watchmaking world made draw in visitors to the Manufacture Zenith. the legendary firm that is still located in the exact spot where […]

Swatch May Cut Off Supplying Rivals

  There is no doubt about it. Swatch  components are widely used, outside the brand itself. But that could change as soon as January 1st. The Swatch Group is considering cutting back their sales of the internal copoments to competitors to concentrate on making enough supplies for it’s own brands such as Longines, Omega, Tossot, Breguet […]

Blancpain and Guitar Aficionado Celebrated the Holiday Seasons with “Masters of Music and Time”

On Thursday Dec 15th, Blancpain U.S. Brand President Mr. Adam Bossi hosted a special event at the brand’s Madison Avenue boutique with Guitar Aficionado celebrating the artistry of guitars and timepieces, bonded seamlessly by design, craftsmanship and intricate materials. The event featured 10 classic electric guitar pieces along Blancpain’s most recent and notable collections. Included on display were three legendary guitars made […]

Swatch Watch Collection Sells For Over $6 Million

A collection of 4,363 Swatch watches from over the years sold in Hong Kong recently for $6,650,00. Swiss businessman Peter Blum and his wife Linda put together prototypes, hybrids and production variants never brought to market to create one one of the most complete collections of Swatch watches ever. This includes the rare first Swatch […]