By Roberta Naas Rolex was almost as ubiquitous as the vintage cars that lit up the California landscape last week at the Monterey Classic Car Week. Read about the events of the week and Rolex's role.

By Roberta Naas Rio 2016, the XXXI Olympic Games, proved to be intensely satisfying (and dissatisfying in some ways) for America. American athletes claimed the highest number of medals – 121 -- including 46 Gold, 37 Silver and 38 Bronze. Women won 27 of those 46 Golds. Some of the winners of this year’s Gold medals were also from other countries around the world. Here we bring you a look at four winning athletes who are also watch brand ambassadors.

By Roberta Naas Haute Time’s co-founder and famed NBA player Carmelo Anthony was a leading member of Team USA men’s basketball, which took the win in Rio. The men’s basketball team took home its third consecutive Olympic gold medal.

By Roberta Naas This year, the watch world recognized the diverse dimensions of its audiences. Not everyone wants a black, white, gray or blue watch – some like their time with an explosion of color—even at the highest end of the spectrum. Perhaps more than ever before, brands in all price realms are complying – offering red, yellow, pink, blue, purple, orange, lime green and other color watch straps and dials. This explosion of color, however,

By Roberta Naas Just a couple of days ago, we got word that Major League Base baller Giancarlo Stanton would not be able to finish out the season with the Miami Marlins due to injury. It is a devastating loss for the Marlins, as MLB’s hardest hitter has to become a sitter instead of a player. The right fielder is also a TAG Heuer brand ambassador and epitomizes the brand’s “Don’t Crack Under Pressure” campaign. Cool, calm and seemingly easy going, the 26-year-old Stanton packs so much power in his swing that he not only breaks bats, but also breaks records. In an exclusive interview he shares his thoughts on time, commitment, baseball and injuries.

By Roberta Naas In honor of the first Mikrograph created in 1916, TAG Heuer unveils the limited edition, convertible 100th anniversary Mikrograph 1/100th of a second Automatic Chronograph that

By Roberta Naas Last week, we brought you the news about the incredible precision timing of the Rio 2016 Summer Olympic Games by Omega, which has been the Official Timekeeper of the Olympics for years. Now, we talk with Omega CEO and President Raynald Aeschlimann about what it takes to stay on top of timing the world’s largest sports gathering.

By Roberta Naas On the last day (August 21) of this year’s Rio 2016 Summer Olympic Games, Jamaican-born sprinter Usain Bolt will turn 30. No matter how he fares during the Games, the 6’5” soft-spoken, incredibly relaxed young man will still have a legend of accomplishments to boast. Nicknamed “Lightning Bolt,” he is regarded as the fastest person ever timed and holds world records for the 100-metter and 200-meter events. Additionally, among so many other accolades, he has won six gold medals in sprinting at the Olympic Games, is an 11-time world champion, and has been awarded the Laureus World Sportsman of the Year three times. A Hublot brand ambassador, Bolt is ready to take to the track at Rio 2016, but before he left for Brazil, he shared some thoughts on sports and time in an exclusive interview

By Roberta Naas Friday, August 5, 2016, marks the start of the 2016 Rio Summer Olympic Games, which take place in Rio de Janeiro, Brazil, and run through Sunday, August 21. Omega Watches once again – for the 28th time -- acts as the Official Timekeeper of the Olympics – and is more than ready with incredible new state-of-the-art timing technology, and with new watches honoring the prestigious

By Victoria Townsend Omega has been giving us an early taste of the Games with exclusive exhibitions that retrace Olympic history, while at the same time presenting the latest Seamaster Planet Ocean Collection. First launched in 2005, the 2016 collection sees some major changes, inside and out.

By Paige Mastrandrea Haute Time, Carmelo Anthony and fellow Team USA members took their talents on the Road to Gold in Chicago and celebrated with an intimate dinner of friends and family at hotspot, Sunda in partnership with Hublot, Avión Reserva 44 and JetSmarter.

By Roberta Naas As the 98th PGA Championship is in full swing, Rory McIlroy, Omega brand ambassador, shares his thoughts with us about time and golf and the Baltusrol course.

By Roberta Naas Quite possibly the world's most expensive chopsticks, these diamond-bedecked utensils designed by World of Diamonds Russian conglomerate are part of the take-aways for the Jane Seymour Blue Diamond Ring dining experience (valued at $2 million).

By Christopher Beccan Learn why Balblair Vintage 1969 and the Omega Speedmaster 1969, the first watch to the moon, go so well together in our latest Watches and Whisky feature.

By Victoria Townsend The GRAND LANGE 1 MOON PHASE “Lumen” features a dial display that can be charged with light energy to uniformly glow in the dark for several hours. This year’s model, as its name indicates, shows off a beautiful luminous moon-phase display and a brilliant outsize date.

By Roberta Naas Last night at a lavish event at The Duggal Greenhouse in Brooklyn, Piaget unveiled its all-new stainless steel Piaget Polo S watch line. Consisting of five models, the Piaget Polo S marks the first time the brand has introduced a stainless steel collection. The launch of the line also marks a new focus for Piaget: the Game Changer generation. Several factors make the