Zenith Sets, Once Again, The Gold Standard For Chronographs

When you say Zenith to a watch enthusiast, he or she cannot help but immediately think of El Primero. This automatic chronograph movement was groundbreaking when launched in 1969, but as Zenith has continued developing it, it is still as enticing today. Because of that is has become one of the gold standards for chronograph movements. It was even for years good enough for Rolex to power its iconic Daytona before they developed a chronograph movement of its own. Earlier this year, Zenith launched the new Chronomaster Sport, a watch that seems to go head-to-head with exactly the Daytona. Until now, it was only available in stainless steel, but that changes with the launch of the pink gold model.

By Martin Green

Four Favorites For Mothers’ Day

The day when we celebrate and pay tribute to the most important woman in our lives, the one that introduced us to the world, is around the corner. While many gifts come to mind, few are as appropriate as a watch, as this is a perfect reminder of all the special times we have shared, and are about to share, with here. Here are four of our personal favorites:

Zenith Takes The Defy Into The Extreme

With the launch of the new Defy, Zenith is taking this collection into the extreme, and quite literally so. As founding partner and official timekeeper of Extreme E, they are sending their watches off the grid. This new and exciting off-road championship will challenge both the drivers as well as their machines but also adds something unique into the mix, as all the cars are electric.

Zenith Colors Defy 21 Ultrablue

After the Defy 21 Ultraviolet, which Zenith introduced last year, the brand is continuing its quest for vibrant colors with the new Defy 21 Ultrablue. This combines in an exciting way past and present, as blue also played an important role in the history of the El Primero. When launched in 1969, it was also this color that underscored how unique that watch was. When we fast forward to 2021, that hasn't changed a bit.

Zenith Defy 21 Urban Jungle; A Ceramic Survival Watch For City Life And Outdoor Adventures

Can a watch be everything at the same time? Zenith is making a plausible case that it can, with the new Defy 21 Urban Jungle. For the brand, this model proves to be a versatile canvas that can be lavishly decorated with gemstones, like the previously released Pink Edition, or be down to earth like the Land Rover Limited Edition. Two things that even the more extreme watches in the collection share are their superb performance and strong Zenith-DNA.

Haute Highlights Of The 2021 LVMH Watch Week

Although digital, was this year's edition of the LVMH Watch Week quite the event. Hublot, Zenith, and Bulgari all showed that not even a pandemic could slow down their drive to innovate, as they presented their latest watches. While they all impressed, these are our haute highlights;

Zenith Serves Up The El Primero In Enticing New Flavors At LVMH Watch Week

When you say Zenith, you say El Primero. While the brand is about so much more, this legendary automatic chronograph movement continues to shape Zenith. This is not at all a bad thing, as the brand is not stuck on replaying its greatest hits but rather lets the past inspire its future. This also becomes clear when looking at the new watches that Zenith introduced at the 2021 edition of LVMH's Watch Week;

Haute Time Talks With Julien Tornare About Aaron Rodgers And Zenith’s Latest Watches At The Start Of LVMH Watch Week 2021

The ongoing pandemic forced LVMH to change the format of their highly successful LVMH Watch week for 2021 to a digital one. At the start of it, Haute Time talked with Zenith CEO Julien Tornare about how the pandemic impacted business, teaming up with Aaron Rodgers, and, of course, the new watches the brand is launching;

Zenith Kicks Off 2021 With New El Primero

It is not more than fitting that Zenith kicks off the new year by introducing another version of the Chronomaster Revival A385. By adding this final El Primero to the two that were launched previously, the line-up with which Zenith introduced this groundbreaking movement to the world in 1969 is complete. The most eye-catching detail of the Chronomaster Revival A385 is its gradient brown dial, which offers quite a contrast with the white subdials and date wheel. Style and legibility go therefore hand in hand in this faithful remake of the original.

Zenith And Its Carbon Cool Defy Classic

Carbon is a material that has got increasingly more traction in the watch world, especially in recent years. While it is still not a common material, in part due to its specific production process, it offers significant advantages and adds a very distinct look to a watch. This is also the case with the recently introduced Defy Classic Carbon. One of the reasons that Zenith took this step was the lightness of carbon fiber. The Defy Classic Carbon, with an integrated carbon fiber bracelet, weighs a mere 65 grams. This is already half the weight of the same Defy made from titanium, another material known for being relatively light.

Zenith Launches Exclusive A384 Limited Edition For North America

Especially in watchmaking, details make a difference. Zenith is a brand that has always had a great understanding of this, which they also underscore with the new Chronomaster Revival Liberty. This watch is exclusive to the North American market, and Zenith will only make 150 pieces of them.

Zenith Goes Black And White With Defy

Sometimes the most common colors can have a very powerful impact when used in a watch. This is most certainly the case with the two new Defy models that Zenith just introduced. Both the Defy Classic and the Defy 21 are made in black and white and look more expressive than ever.

Four Must-Have Chronographs

The chronograph is among the most popular complications. Many of them have reached the status of being an icon, often for very different reasons. As there are so many chronographs to choose from, here is a short-list of four that any serious watch collector should consider adding to its collection.

Zenith Launches U.S. Online Boutique With New Defy Limited Edition

Online brand boutiques are more and more, becoming a pillar of success to many brands. Especially the Covid-19 pandemic has magnified the benefits that they can reap from it, also because clients seem to be increasingly more comfortable to purchase their high-end timepieces online, directly from the brand. Zenith already had quite an extensive online boutique for the European market but is now expanding this, with the launch for the United States. To mark the occasion, they also introduce a new limited edition of the Defy with it.

Four Watches For Father’s Day

It might be a cliche, but a watch is one of the best gifts to give dad for father's day. It combines practical and sentimental values and will provide him with joy whenever he is wearing it. Which watch to get dad depends very much on what style your dad prefers and what he enjoys doing. The following four might give you some inspiration on what to get for that important man in your life.

Zenith Travels To The End Of The Color Spectrum With The Defy 21 Ultraviolet

Colors can do a lot to a watch. They can change its appearance from classical to daring, they can make it follow the trends, or stand out in the crowd. With the Defy 21 Ultraviolet, Zenith opted for the latter. Donned with vibrant violet-colored details, they explore the end of the color spectrum that is still visible. Violet is the highest frequency of color that the human eye can detect before turning into the invisible ultraviolet color. A perfect match for the highest-frequency chronograph watch in regular production.

Zenith Launches A Rhapsody In Blue With Chronomaster Revival “Manufacture Edition”

The story is one of the true legends of the watch world; how Charles Vermot, watchmaker at Zenith, got in the 1970's the orders to destroy everything connected to the El Primero movement but instead hide everything away on the attic. While the management thought that quartz movements would soon be all there is, Vermot kept believing that there was a future in mechanical watchmaking and was proved to be right in the end. Today the El Primero is one of the most acclaimed chronograph movements and Zenith one of the highest stars in mechanical watchmaking. That attic turned out to be a real treasure trove. Next to everything they needed to start the production of the El Primero again also other things were uncovered such a stunning dial for the A386 El Primero. This dial is now featured in a special edition of the Chronomaster Revival "Manufacture Edition."