Brooklyn Nets Guard C.J. Watson plays for the team that now makes its home at the Barclay’s Center. But when the sneakers come off, CJ is a watch collector and loves luxury timepieces. Here, he takes a shot at some watch-talk with Haute Time. What was your first watch you purchased? The first watch I […]

Now that’s a good friend! Rapper The Game (born Jayceon Terrell Taylor) recently made headlines when he purchased Rolex watches for himself and a dozen of his friends. The rapper, who shot to fame with his double platinum album “The Documentary”, spent nearly $100,000 on the timepieces. The Game turned to jeweler to the stars Ben […]

Television personality and celebrity chef Gordon Ramsay has made news with his purchase of a stunning new Rolex timepiece. The Brit, who shot to fame with his television show Hell’s Kitchen, has become a society fixture, recently being appointed to the OBE (Order of the British Empire) and frequently spotted socializing with celebrities like David […]

Today’s Haute Time Watch of the Day selected by Carmelo Anthony is the Sky-Dweller by Rolex. Shown here with an 18k white gold case measuring 42mm and a fluted bidirectional rotatable Ring Command bezel, this new addition certainly makes a statement. The Sky-Dweller houses an impressive mechanical, self-winding movement and is an officially certified Swiss […]

World renowned haute horlogerie brand Rolex has been signed on as the official timekeeper of F1, the planet’s highest class of single-seater auto racing sanctioned by the Fédération  Internationale de l’ Automobile.  According to the Formula One website, the major timekeeping deal will be a long-term one. Rolex CEO Gian Ricciardo Marini stated:  “This is […]

Superstar singer Rihanna recently made a flashy purchase – a top-of-the-line Rolex watch. While Rihanna, 24, tweeted a photo of her gorgeous new timepiece, the singer’s controversial on-again boyfriend Chris Brown purchased the men’s version of the same watch. Both parties have denied the his-and-hers timepieces are a signal of their rekindled romance, with Rihanna […]

The Watch Industry's Answer To The Question: What Do Women Want?

A ten-year construction project for Rolex has finally come to an end, with the luxury watchmaker able to start production in its new facility in Bienne, Switzerland. The enormous manufacturing plant covers an area equal to 13 football fields and boasts high-tech  to select automated systems to move stock and production items throughout the facility. […]

Today’s Haute Time watch of the Day is the Cosmograph Daytona by Rolex. Whether you are race car driver and need to measure elapsed circuit time on the track, or perhaps you just love the look of this timepiece, this Oyster Perpetual Cosmograph Daytona is perfect. The 40mm Oyster case is shown in Everose gold […]

As golf’s biggest stars descended upon the Medinah Country Club in Illinois on September 25, fans expected tensions to be high on the green. However, as USA Today first reported yesterday, the biggest showdown isn’t between the golfers, but rather between two luxury watch companies. The Swiss company Rolex last year ended its position as […]

Two prominent watchmakers are engaged in trademark disputes in the United States, in cases that are sure to set precedents for the industry of haute horology. Rolex is at odds with Melrose.com, an online buyer, seller and refurbisher of luxury watches that has been accused of using counterfeit parts to fix Rolex watches. Rolex is […]

Millions of tourists visit Switzerland every year for its famous Alpine ski resorts and five-star spas on pristine lakes, but watch lovers know another Switzerland that combines the thrill of horological discovery with breathtaking scenery. Instead of the resorts and casinos of Lugano or the glamour and excitement of St. Moritz and Gstaad, they are […]