Some colors are far more popular in the world of watches then others. Black is always a favorite, not only for straps and dials but also for watch cases, blue is very popular this year, but what about white? We are not talking here only about the color of the dial, which remains popular, but also the cases. Then white all of a sudden becomes a rarity, although some examples do exist!

If there is one man capable of thinking outside the box, it is Richard Mille. Often inspired by his famous clients, he loves to create new complications that often serve a very specific sport or activity. Such is also the case with his latest collaboration with Alain Prost. The four-time Formula One World Champion is now an avid cyclist, and that also sparked to novel complication in this new Richard Mille: The odometer.

Swiss luxury watchmaker Richard Mille delighted art and vintage-car connoisseurs with an afternoon of enchantment at The Bridge golf club in Bridgehampton, New York.

Richard Mille's 4th edition of “Art et Elegance Richard Mille” once again proved the brand's dedication to high art and exceptional style.

Florals are back with a vengeance, in bold, bewitching forms. From feminine romanticism to artistic abstract prints, one thing is for certain, floral is here to stay. In-keeping with its season-less attributes, these three floral infused timepieces will ensure you remain in bloom.

One of the first people to prominently wear a Richard Mille was Jean Todt. It was the beginning of a deep friendship between the charismatic watchmaker and the racing car legend. To celebrate the 50th anniversary of Jean Todt's illustrious career, Richard Mille created a collection of limited editions, and among them this beautiful RM 11-03 Jean Todt.

Beverly Hills is the city of dreams and despite its modest size, one of the most famous places in the world. It is also the place where you can find the most fabulous watches, in the most stunning boutiques!

Richard Mille launches the RM 67-02, the new sports version of the RM 67-01 Extra Thin Automatic, which will be on the wrists of Wayde van Niekerk and Mutaz Essa Barshim during the World Championships in Athletics at the Olympic Stadium in London.

"What happens in Vegas, stays in Vegas" But of course, no visit would be complete without taking home a souvenir, and these watch boutiques offer the perfect place to shop for that!

A look at the Richard Mille RM 63-02 world timer watch - a complex yet easy-to-use timepiece designed with travelers in mind.

Swiss luxury horologer Richard Mille named Australian actress Margot Robbie brand ambassador. Together, they are to develop a range of timepieces.

We're taking a look at innovative materials in watchmaking. Today's topic? Sapphire and how it has shaped watch designs in recent years.

Got a few minutes to spare? Want to see some amazing watches? Instagram is then the place to be, and the next five brands should definitely be on your list of those to follow!

Richard Mille is known to now only have celebrity ambassadors, but also work intensely with them together to create watches with unique complications, focussing on their particular sport. This is also the case with the watches that Mille created for golf pro Bubba Watson.

Under the umbrella of haute horlogerie retailor Westime, a dozen of luxury watchmakers supported Arnold Schwarzenegger’s After-School All-Stars program.

Sometimes there is only one way you want to see a watch: on the wrist! In its natural habitat, with clothing to match, it gives the best impression of how the watch will look around your own wrist, like one of these seven very different, yet very tempting examples.