Hublot’s Classic Fusion watch received a remarkable makeover under the artistic sensibilities of Lapo Elkann and Luca Rubinacci.

The SIHH gives you the opportunity to see and handle some of the most amazing new watches. All those masterpieces available at a single venue is exhilarating yet also hard work, especially for Haute Time's photographer Alex Teuscher. Light conditions are always challenging at a fair, and there is a constant pressure to finish up in time make it to the next appointment. Simultaneously it is also important to respect the subject and photograph it in an environment that it suits. In the digital age, you can, fortunately, see very quickly if you are on point, and very little things are as gratifying as ending a long yet exciting day, seeing that the fruit of your work is actually looking pretty awesome!

By Roberta Naas Once again, the innovative Swiss watch brand Hublot wows us with its creative straps for women. Remember, this is the brand that has brought us denim straps, embroidered straps, linen straps and more. Now, meet the Big Bang "One Click" Cuddly cuff collection.

While Hublot is not officially part of the SIHH, they have started a tradition of releasing some novelties alongside the fair. This year is no different, and Hublot continues to do what it does best: make watches that redefine the boundaries of watchmaking in terms of technology, design, and materials. It achieves this by launching a new manufacture caliber, expanding its sapphire collection, and take the Sang Bleu collection to an even higher level by using new materials.

By Roberta Naas It isn’t the easiest color to translate to fashion, let alone watches and jewelry, but for 2017 “Greenery” has been named the color of the year by Pantone – the people famous for naming color trends for decades. The question is, how will watch brands and jewelry companies interpret this lighter green, almost yellow-green, hue to the wrists, necks, ears and fingers?

Outside Switzerland, there’s probably no better place to buy a luxury watch than in Manhattan. Here’s our guide to shopping for an extraordinary timepiece.

Here are five timepieces from Blancpain, Girard-Perregaux, Hublot, Jaeger-LeCoultre and Vacheron Constantin that are sure to make his eyes sparkle.

Hublot and Haute Living come together to create a special evening benefitting the Lennox Lewis League of Champions Foundation.

Inside Haute Living New York's cover launch celebrating Michael J. Fox and the Michael J. Fox Foundation with Hublot and JetSmarter.

On the final night of Art Basel, Hublot and Haute Living celebrated DJ Khaled's birthday in a very special way at Komodo Miami.

To pay tribute to the famed Vendome Column that looms over its Vendome Paris boutique, Swiss watchmaker debuted Classic Fusion "Vendome Collection" watch.

Hublot and Haute Living magazine hosted their cover release dinner featuring Sam Nazarian and Philippe Starck at the Delano during Art Basel

Hublot marks the debut of the limited-edition Big Bang Sang Bleu, a creative collaboration with tattoo artist Maxime Buchi, with a pop-up tattoo parlor.

Urban artist Alec Monopoly is announced as the newly-named art provocateur of Swiss avant-garde watchmaker TAG Heuer during Art Basel.

Hublot and Haute Living host an exclusive after party at the Hochstein mansion on Star Island during Art Basel Miami Beach.

Technically, black is not a color -- it absorbs all the other ones, giving it a power that inspires artists, couturiers, and watchmakers alike. Alone, or combined with gold, your black timepiece will not go unnoticed.