Blancpain Unveils the X Fathoms Underwater

Blancpain has unveiled its latest extension of the Fifty Fathoms watch line, the X FATHOMS watch in a very unqiue way on October 26th! The ceremony took place in Dubai with CEO Marc A. Hayek along with champion underwater freediver, Gianluca Genoni, holder of more than 15 free-diving records.

The X Fathoms is a world premiere concept watch, the “most extreme” watch Blancpain has ever produced. The timepiece revisits the characteristics of its iconic 1953 ancestor, and combines them with a mechanical depth gauge to create the most high-performance mechanical diving watch ever produced.

This brand new and unique mechanical system was immersed in the biggest aquarium of the world at the biggest mall in the world, the Dubai Aquarium & Underwater Mall at the Dubai Zoo. Mr. Hayek and Mr. Genoni were also submerged underwater in a spectacular display of engineering and human resistance. The astonishing dive was followed by a press conference and a dinner in front of the biggest and most incredible fountain show at the feet of the tallest tower of the world, the Burj Khalifa.

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Adrienne Faurote

Editor in Chief · Haute Time

As a former New Yorker, now a “Miamian,” Adrienne Faurote joined Haute Living in August of 2021. She currently serves as the Haute Media Group Editor-in-Chief, overseeing all editorial platforms within the Haute Media Group while also maintaining her role as Fashion, Jewelry & Watch Director. Prior to her position at Haute Living, Faurote was the Market Editor at Marie Claire Magazine US, amassing over ten years in the industry, becoming an authoritative voice in all things fashion, jewelry, and watches.