Luxury watch manufacturer Audemars Piguet recently unveiled a new design concept at its flagship boutique in Mall of the Emirates. The group is in partnership with Ahmed Seddiqi & Sons, the Middle East’s largest Swiss watch retailer.
Created to evoke the atmosphere of the Vallée de Joux in Switzerland, the birthplace of Audemars Piguet, the new boutique invites customers to discover the brand’s heritage and watchmaking expertise. The new boutique blends a number of haute design elements together into one distinctive package, and features luxurious woods, fine metals and idyllic landscapes of Le Brassus.
“We are confident that the brand will grow stronger with this new boutique design as clients immerse themselves in the heritage of Audemars Piguet. It is with great pleasure that we mark this occasion with our long-standing partners and friends from Ahmed Seddiqi & Sons and brand ambassador Darren Clarke,” said Francois-Henry Bennahmias, CEO of Audemars Piguet. “The UAE constitutes Audemars Piguet’s largest market in the Middle East and therefore, we see this renovation as a key step towards our presence in the region.”
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