IWC Shaffhausen Opens Second Boutique In Miami

Luxury Swiss watch maker IWC Schaffhausen is opening it’s second Miami location, on the heels of its successful Bal Harbour opening two short years ago, and only a couple of months after unveiling its first boutique on London’s Bond Street. The classic brand is bringing it’s clean, aviation aesthetic to the Design District’s design-minded audience who will no doubt appreciate each of the six the brands six watch “families” and the limited edition time pieces that are available exclusively in the boutiques.

“The Miami Design District is a natural location for IWC, given its dedica­tion to remarkable design, fashion, art, and architecture all in one destination. The opening of our new boutique is an exciting moment for IWC and showcases our dedication to our customers,” explains IWC Brand President of North America, Edouard d’Arbaumont.

The boutique’s interiors have a sleek, masculine mix of slate stone and dark woods combined with grey Don Draper-esque fabrics, with white and chrome touches. To create the perfect environment, as much detail has been paid to the Deco-era furnishings as the brand does to making its watches. The location on 39th Street puts IWC in the heart of the emerging area, joining posh shops Rolex, Burberry and Valentino.

Photo Credit: IWC Shaffhausen. For more information, please visit the official IWC website.

Adrienne Faurote

Haute Time

As a former New Yorker, now a “Miamian,” Adrienne Faurote joined Haute Living in August of 2021. She currently serves as the Haute Media Group Editor-in-Chief, overseeing all editorial platforms within the Haute Media Group while also maintaining her role as Fashion, Jewelry & Watch Director. Prior to her position at Haute Living, Faurote was the Market Editor at Marie Claire Magazine US, amassing over ten years in the industry, becoming an authoritative voice in all things fashion, jewelry, and watches.