Swatch Group Expanding Tourbillon Boutique Network in US

This week luxury conglomerate Swatch Group announced plans to open more Tourbillon boutiques. The boutiques are the distribution point for the Swatch Group’s prestige brands, which include Breguet, Blancpain, Glashütte Original, Jaquet Droz, Omega and Tiffany & Co.

The multibrand boutiques span three continents, with twenty-two stores in top haute horlogerie shopping locations. The new boutiques are in Seattle, Dallas, and Las Vegas.

In Seattle a boutique has been opened in the historic Fairmont Olympic Hotel. Meanwhile the Dallas location, the first Tourbillon boutique in Texas, will open at the NorthPark Center in October. Finally, the Tourbillon Boutique at the prestigious Crystals shops in Las Vegas has been relocated to a new 3,800 square foot space (making it the largest Tourbillon boutiuqe in the network).

Pictured above is the Tourbillon boutique at The Shops at Crystals in Las Vegas. Photo credit: PRNewsFoto/Swatch Group.

Adrienne Faurote

Editor in Chief · Haute Time

As a former New Yorker, now a “Miamian,” Adrienne Faurote joined Haute Living in August of 2021. She currently serves as the Haute Media Group Editor-in-Chief, overseeing all editorial platforms within the Haute Media Group while also maintaining her role as Fashion, Jewelry & Watch Director. Prior to her position at Haute Living, Faurote was the Market Editor at Marie Claire Magazine US, amassing over ten years in the industry, becoming an authoritative voice in all things fashion, jewelry, and watches.