Rolex has done something collectors have wanted for years: it published official U.S. prices for a complete service. The brand’s servicing-prices page now lists clear tiers by model family and production period, so the first question after “when was it last serviced?” finally has a public answer.
Rolex now publishes U.S. complete-service prices online. Modern six-digit models are listed at $660, $770, or $940 depending on the family, with classic and vintage tiers priced separately.
For modern models with six-digit references, a complete service starts at $660 for a broad group that includes the 1908, Air-King, Datejust, Day-Date, Explorer, Land-Dweller, and related three-hand Perpetual lines. Sportier references—Explorer II, GMT-Master II, Rolex Deepsea, Sea-Dweller, Submariner, Submariner Date, and Yacht-Master—are listed at $770. Chronograph and more complex modern pieces, including the Cosmograph Daytona, Deepsea Challenge, Sky-Dweller, and Yacht-Master II, are $940. Optional polishing and satin-finishing of the case and bracelet with a complete modern service is $170, and estimates are prepared free of charge.
Classic five-digit references sit higher. A complete service is $990 for Datejust, Day-Date, Explorer, and related classic lines; $1,210 for Explorer II, GMT-Master, GMT-Master II, Sea-Dweller, Submariner, Submariner Date, and Yacht-Master; and $1,430 for the Cosmograph Daytona. Optional polishing on classic models is also $170.
Vintage four-digit references move into restoration territory. Many Cellini, Datejust, Day-Date, Explorer, GMT-Master, Submariner, and related vintage models are listed at $1,650. Specific early references—among them Datejust Ref. 6305, Oyster Perpetual Ref. 6098, and Oysterquartz Ref. 5100—are $3,850 by estimate. A further tier of historically significant references, including early Cosmograph, GMT-Master Ref. 6542, and certain Submariner and Explorer references, is $5,500 by estimate, and chronograph and moonphase references such as Refs. 6238 and 6062 reach $8,810 by estimate. Optional vintage polishing is $330. If a vintage service is declined after analysis, Rolex invoices an analysis fee of $280; a full Restoration offer from the Geneva Restoration Atelier carries a $2,200 analysis fee if declined, with estimates issued within three months.
What a complete service includes is equally useful. For modern and classic watches, labour covers movement servicing and waterproofness testing, with spare parts such as screws, springs, wheels, lubricants, acrylic crystals, gaskets, and tubes included; case and bracelet repairs and non-included spare parts are charged separately. Bracelet sizing is complimentary, with charges only for any additional parts. Rolex is careful to say every service is performed to preserve the integrity of the watch, that pricing varies by model and production period, and that a full assessment and personalized estimate still requires a visit to an Official Rolex Jeweler or Service Center.
For owners, the transparency is the story. Knowing that a modern Submariner service sits at $770, or a modern Daytona at $940, turns servicing from a rumor into a line item—and that is the kind of practical page that tends to hold search traffic long after the news cycle moves on.
| Modern (6-digit) | $660 / $770 / $940 |
|---|---|
| Classic (5-digit) | $990 / $1,210 / $1,430 |
| Vintage (4-digit) | from $1,650 (estimates for select refs. $3,850–$8,810) |
| Optional polishing (modern/classic) | $170 |
| Optional polishing (vintage) | $330 |
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