Seeking the ideal embodiment of its high-end Italian sensitivities, Bulgari names fashion icon Jon Kortajarena global watches ambassador.

Sometimes what seems like a simple dial change makes a big difference in our perception of a watch. This new Annual Calendar for ladies from Patek Philippe is a pure example.

For what is perhaps the most recognized luxury brand in the world, Rolex latest offerings at Baselworld have been nothing but modest, and with that their line-up of new models in might have been the strongest in recent years.

With the launch of the Marine Equation Marchante 5887, Breguet offers a superb new timepiece that combines perpetual calendar, tourbillon, and a "running" equation of time.

Watches in a shape other than round are still somewhat of a rarity. While squares and rectangles can still be found, the oval is pretty much non-existent in the world of watches. Parmigiani created an exception to this rule with the Ovale Tourbillon, which has not only an oval case but also a movement to match.

To celebrate Speedmaster's 60th anniversary, Omega launched a #SpeedmasterFans campaign of intimate portraits of Speedmaster owners.

That Art of Fusion is still the basis of everything that Hublot does, is proven once more with the new Big Bang Unico Sapphire. The progress the brand has made in the field of sapphire watch cases now takes on a new height with colored sapphire.

In the hustle and bustle of Baselworld, some new watches simply stand out. One of them was the Blancpain “Tribute to Fifty Fathoms MIL-SPEC”. The name of this watch says it all; it is a tribute to the Fifty Fathoms MIL-SPEC of the 1950's, a military divers watch with a unique feature.

In the world of watches, colors make a difference. Even a little touch of color can change the whole look of a watch, and in the case of the Jaeger-LeCoultre Master Compressor Chronograph Ceramic, elevate it to a different level. How does Jaeger-LeCoultre do this? By simply adding a touch of rose gold!

Understated, elegant, functional: the new Ulysse Nardin Classic Sonata is it all. However, it also cleverly hides the fact that this a very complicated watch. Dual time, alarm function and a large date complication are all clearly visible, but hidden in the movement are the gongs that make this alarm so pleasant!

Some watches are born as a classic. This was for sure the case with the Vacheron Constantin Traditionelle Day Date and Power Reserve. In every way a classic dress watch, yet with a unique set of complications that give it a twist.

Some watches are so rare that you are forgiven for not even being aware that they exist. Like this Rolex Milgauss reference 6541.

At Baselworld 2017, Harry Winston debuts four new additions to its coveted The Avenue collection that reflect the grand decorative aesthetics of Art Deco.

When it comes to 1970’s sports watches the Girard-Perregaux Laureato has always been somewhat of an insider's choice. It does not have a following such as the Patek Philippe Nautilus or shares the recognizable profile of the Royal Oak by Audemars Piguet. For some, that might make it even more desirable, and those among us will be pleased that Girard-Perregaux has significantly expanded its line-up.

Bulgari's Octo Finissimo Automatic, the slimmest self-winding piece on today’s market, is just 5.15 thick, setting a world record.

For watch connoisseurs in general, and Chopard enthusiasts especially, the letters L.U.C. hold something special. Representing the initials of the brand's founder, Louis-Ulysse Chopard, they are only used for watches that feature a manufacture movement. Ever since Chopard introduced their very first manufacture caliber in 1996, they have become quite a force in watchmaking, and the L.U.C. Perpetual Chrono is one of their most tempting offerings.