In the last few decades, it has become a common practice for watch brands to team up with actors, athletes, and other well-known individuals as a part to market their products. In the beginning, this approach was often quite simple, combining a famous name and face to a watch model already existing in the collection. In some cases, special limited editions were made, but again it was usually the watch brand that decided on the design, with limited influence of the celebrity.

Charlize Theron has been the face of Dior fragrances and clothing for quite some time and now the screen siren appears in the luxury brand’s campaign for its new timepieces. In the stunning ads, the actress shows off the new white and black models in the Dior VIII collection of ceramic timepieces. Like Haute Time? […]