Photo Credit: Romain Maurice

Notable attendees included global Ulysse Nardin CEO Patrick Pruniaux and his wife Nathalie; entrepreneurs/philanthropists Richard and Susie Charlton; real estate developer Louis Birdman and his wife, philanthropist Angela Birdman; real estate developer and owner of Wynwood Walls Joey Goldman; entrepreneur Rohan Marley; entrepreneur Bill Dean; former UFC Champion Luke Rockhold; NFL legend and Hall of Famer Michael Irvin; DJ Brendan Fallis and many more.

Photo Credit: Romain Maurice

Photo Credit: Romain Maurice

To begin the night, VIP guests were seated for a beautiful dinner on a custom-made, back-lit dining table, with x-ray shark images on display, where Shiraz Catering provided a delicious meal of organic avocado and heirloom tomato “tartare,” prawn ravioli with smoked Jerusalem artichoke, Beachwood smoked beef filet mignon and sesame and bread crumb crusted monk fish.

Photo Credit: Romain Maurice

Photo Credit: Romain Maurice

Photo Credit: Romain Maurice

As the evening progressed, hundreds of Miami’s elite made their way through the custom-made, laser-emblazoned tunnel, leading to the gorgeous outdoor space where private cabanas were set up with Perrier Jouet Champagne and Avion tequila bottle service. The Ulysse Nardin Freak X Collection was on display in back-lit vitrines, while striking, X-ray-like imagery from the campaign was on display all over the room, as was the iconic Ulysse Nardin anchor logo.

Josi Paula, Purple Miami, Kamal Hotchandani, Deyvanshi Masrani

Photo Credit: Romain Maurice

Photo Credit: Romain Maurice

The evening came to a magnificent end with a live acrobat-inspired performance by Irina Kazakova that created the perfect finale for the swanky, futuristic-chic night of celebration in honor of the Freak X launch.

Sarodj Bertin & Deyvanshi Masrani

Photo Credit: Romain Maurice

Photo Credit: Romain Maurice

Louis and Angela Birdman
Louis and Angela Birdman

Photo Credit: Romain Maurice

DJ Willy Monfret
DJ Willy Monfret

Photo Credit: Romain Maurice