The 2021 first overall draft pick and quarterback of the Jacksonville Jaguars, Trevor Lawrence is the latest to join the Breitling Squad.

The ongoing pandemic forced LVMH to change the format of their highly successful LVMH Watch week for 2021 to a digital one. At the start of it, Haute Time talked with Zenith CEO Julien Tornare about how the pandemic impacted business, teaming up with Aaron Rodgers, and, of course, the new watches the brand is launching;

Haute Time continued the “Talking Time” series of webinars on the watch industry today with a special conversation featuring George Mayer Of WatchBox and Super Bowl Champ Mitchell Schwartz Of The Kansas City Chiefs.

Luxury watchmaker Hublot headed to Miami for Super Bowl LIV weekend and celebrated in style with some of the biggest names in football and sports broadcasting.

Tom Brady can add Global Brand Ambassador under his already-impressive Rolodex, serving as a brand face for IWC Schaffhausen.

Haute Time's exclusive cover story with Michael Strahan on what he's doing, where he's going next and why he has no intention of stopping.

Malik Jackson has an affinity for the finer things that mature with age and success. The 27-year old NFL player has accomplished more than many footballers. In 2016, Jackson claimed Super Bowl 50 with the Denver Broncos, where he played defense for four seasons. A month after the win, he inked a $90-million contract with the Jacksonville Jaguars. As time has revealed Jackson’s talent for the sport, he has nurtured a polished mien, buoyed by a growing watch collection.

Malik Jackson has an affinity for the fine that matured with age and success. We talked with the 27-year-old NFL player who has accomplished more than many football stars at his age.

It couldn't have been any more historic: the New England Patriots winning the Super Bowl. They did it in a way unique in Super Bowl history, making Tom Brady the first and only quarterback ever to have won five championships rings! There is probably no better example of #DontCrackUnderPressure, TAG-Heuer's motto. The brand welcomed back Tom Brady in Boston after his historic victory at Sonsie Restaurant on Wednesday evening to celebrate his win with over 200 guests.