The fact that Watches & Wonders was canceled this year due to the Covid-19 pandemic didn't stop IWC from going fully digital and launch a wide variety of new models in the Portugieser collection. Among them are a new perpetual calendar, the stunning Portugieser Tourbillon Rétrograde Chronograph, and a revamped Portugieser Yacht Timer with the innovative version among them moon phase and tide indicator. Haute Time talks with IWC CEO Christoph Grainger-Herr to hear his insights about the Portugieser and how to steer the company through these challenging times.

Tom Brady can add Global Brand Ambassador under his already-impressive Rolodex, serving as a brand face for IWC Schaffhausen.