Inspired by his 1938 Bugatti Type 57SC Atlantic Coupe, Ralph Lauren is launching the latest addition to his RL Automotive Collection: a Double Tourbillon

We take a look at Ralph Lauren's forays into the world of Haute Horlogerie.

Parmigiani celebrates 10 year partnership with Bugatti with a nostalgic design featuring the unique calibre 370...

Exclusive photos of the Bugatti Super Sport and more from our visit to the boutique...

This is Part 3 of my five part, Art Basel Miami series. For this installation, I drive a Pagani Huayra to cover the opening of the new Perez Art Museum Miami, the VIP preview at Art Basel Miami Beach and all of the other best Art Basel events, with a my Bulgari – Daniel Roth Papillon Chronograph

Watchmaker Ralph Lauren created a timepiece bringing together the worlds of haute horlogerie and luxury automobiles. Inspired by the designer’s own Bugatti 57 SC Atlantic 1938, the Automotive Model (part of the Ralph Lauren Sporting Collection) features unique touches like a dial inlaid with elm burlwood. The automative world has long been an inspiration for Lauren’s sleek […]

Michel Parmigiani has made no secret of his love for the aesthetics of Italian ultra-car maker Bugatti, with his company Parmigiani Fleurier having designed several timepieces in collaboration with the car company. Their most recent effort is La Parmigiani Fleurier Vitesse, an eccentric racing watch designed from the same palette as Bugatti’s new convertible Veyron […]

The World Luxury Association announced the world’s leading luxury brands with Cartier positioned first in the jewelry group and Patek Philippe leading the luxury watch category. Watch brands also making the list included Vacheron Constantin, Piaget, Jaeger-Le Coultre, Piguet, Audemars Piguet, Blancpain, Rolex, Breguet, IWC and Franck Muller. Like Haute Time? Join our Facebook page […]