The Monaco Grand Prix garners a large worldwide following, including a number of celebrities. This year, on the night before the race, TAG Heuer hosted its White Party aboard a yacht called Seadream, with supermodel Bella Hadid and New England Patriots’ star quarterback, Tom Brady.
The sporting event’s official watch since 2011, TAG Heuer decorated Seabream in its signature colors in the port of Monaco, while celebrity guests mingled aboard. Also in attendance were Miss Universe 2014 Paulina Vega Dieppa, 2011 Tour de France winner and Friend of the Brand Cadel Evans, Friend of the Brand and former Spice Girls band member Geri Halliwell and Monaco Grand Prix winner and Friend of the Brand Daniel Ricciardo.
Much to the delight of the guests, Ricciardo accepted Tom Brady’s challenge to catch a ball he threw at the Aston Martin Red Bull Racing Formula One team driver on another boat, thrown from over 30 meters away.
The brand highlighted three of its watches during the White Party: The TAG Heuer Connected Modular 45 with a white, rubber strap; The TAG Heuer Carrera Heuer 01, also with a white, rubber strap; and the all-white Monaco Lady.
For more information, please visit the TAG Heuer website. All photos courtesy of David M. Benett/Dave Benett/Getty Images for TAG Heuer.