TAG Heuer’s Art Provocateur, Alec Monopoly slid into a new creative persona – that of a watch designer.
The famed graffiti artist unveiled his first timepiece with the brand – the TAG Heuer Alec Monopoly special edition. The watch fuses Alec Monopoly’s signature, hard-to-miss aesthetic with the stark, bulky body of a Formula 1 model.
“I have always had a passion for watches and I was really looking forward to work with the TAG Heuer teams on my special edition,” Alec Monopoly said. “I’m so happy today to be able to present a piece in my own image that reflects my creativity.”
As a stamp of Alec Monopoly’s work, the dial features his own cartoon liking, peeking over the rim of a bandanna and holding a tiny watch in his hand. Behind him swirls a glut of graffiti-like characters, whose vibrant shades contrast with the watch’s deliberately understated bezel and rubber strap. On the back, the “Alec” logo rests alongside that of TAG Heuer.
The TAG Heuer Alec Monopoly timepiece received its premiere at an intimate event at the trendy Mexico City neighborhood of Condesa, where Alec Monopoly allowed guests into his creative process. In front of the lively audience, he put the finishing touches to a special canvas that commemorates the strength and solidarity that united Mexico after the destructive earthquake last month.
TAG Heuer will donate the artwork – titled “Fuerza Mexico” – to the Global Gift Foundation to be auctioned off next month during a fundraiser in support of Mexico’s relief efforts.
Following a series of collaborations between the brand and the artist, the TAG Heuer Alec Monopoly timepiece is exclusively available at Berger Joyeros, Polanco, CDMX, for 26,990 Mexican pesos.