TAG Heuer Unveils MERIDIIST II Smartphone

Luxury watchmaker TAG Heuer has unveiled the 2nd generation of the TAG Heuer MERIDIIST, the manufacture’s luxury mobile phone. According to TAG Heuer, the MERIDIIST II is now thinner, lighter and more powerful.


The new MERIDIIST II smartphone builds on the artisan expertise of TAG Heuer’s watchmakers, the design and finishes of a TAG Heuer watch, and the finest materials of horology. With a price tag starting at €3,900 (approximately US$5,300), this smartphone was designed to meet the needs of the international traveller.

For example, the MERIDIIST II can accommodate two active telephone numbers – one SIM card for personal use, the other for professional use, or one for use at home, the other for travels. Useres can switch between the two either manually or automatically.


As always, this model features TAG Heuer’s exclusive 24/7 worldwide PERSONAL CONCIERGE SERVICE. The MERIDIIST II is also significantly thinner and lighter than the original, with a much larger screen, improved resolution and new features.

This smartphone comes in full gold, full diamond, black PVD, and pink sapphire editions.

The new MERIDIIST collection is available in TAG Heuer boutiques, luxury mobile boutiques and selected watch and jewelry retailers. To pre-order, visit the TAG Heuer website. Photos courtesy TAG Heuer.

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