As Craig Robin’s master plan comes together and stores open by the minute, Rolex is ready to open their doors next week. The iconic brand, which is credited with creating the first waterproof watch in 1926, embodies the new design district and the profile of shoppers it hopes to attract. This particular showroom promises to have an assortment of watches to get Rolex enthusiasts’ juices flowing, including the models from BaselWorld 2013. The most identifiable brand in Swiss luxury watches, will be celebrating with a VIP opening on Thursday after which it will be open to the public. The new store is at 135 NE 39th Street.