If there is one watch connected to the most powerful position on earth, it is the Rolex Day-Date, also known under its nickname: President. Dwight D. Eisenhower wore one, John F. Kennedy got one from Marilyn Monroe, and Lyndon B. Johnson was often seen with one as well. Which of these Presidents gave the Day-Date its nickname? Experts are still divided over this topic. The fact remains that over the years the Day-Date has become one of Rolex most iconic models.
Created in 1956 it was the very first watch that spelled out the name of the day in full. It also featured a new type of bracelet that Rolex created especially for this model. A hallmark feature is not only the rounded bracelet links but also the hidden clasp, although an applied golden or platinum Rolex crown indicates where to pull to open it. Crafted in precious metals only, the watch can also be seen as the president of Rolex Oyster-collections.
It was not only the unique day function that set the watch apart. A significant contributor to its success was that it was one though watch, despite being so precious. The oyster case and screw down crown ensured water resistance, making it truly a versatile daily companion. Next to that, the customization options are mind boggling. Available in a 36 mm and 40 mm case, it features various options for dials, bezels, bracelets and even the language for the days of the week.
The Day-Date is available in all colors gold. This includes Rolex rich looking Everose-gold, which they developed themselves. Each color gold brings its charm to the Day-Date collection, and it is really up to personal preference which you like best. But for those who want the ultimate is the Day-Date also available in platinum. This is the only material for which Rolex offers their ice blue dial. Combined with the special hue that the platinum has, it results in a truly breathtaking watch, with an understatement worthy of a president. Unless you go of course for a diamond-set version!