In order to celebrate the unveiling of the new Pulsion timepiece collection, Swiss watchmaker Roger Dubuis is engaging clients with an interactive game on its website.
“The Pulsion Mission” involves the customer with the brand’s atmosphere, and for those who complete the gaming experience, there is a chance for them to win a trip to the Salon International de la Haute Horlogerie in Geneva, Switzerland.
Nicolas Fermont, digital project and customer relations manager at Roger Dubuis stated: “The strategy behind creating an interactive animation is to invite visitors in an engaging experience that will have them discover the Pulsion collection within an intense context, fit to the collection.
“By offering an engaging experience, we make it organically more sharable and the reward offered enables us to acquire qualified customer data for future relationship building,” he said. He continued, saying: “The Pulsion mission is infused with the brand’s identifiable features, its imaginations, daring nature, combined with the latest online technological innovations.”
The interactive game starts when a viewer enters the website; there are two tasks which need to be completed in the game in order for the player to view the Pulsion collection. When the tasks are successfully carried out, the player is then entered in the contest for the trip to Geneva.
The Pulsion collection is also the subject of a short film on YouTube starring French actor Tomer Sisley.
The interactive experience on the Roger Dubuis Website was developed in HTML5 so that both desktop and mobile device users will enjoy the game and can enter the contest, which is open until December 7.
Story source: Luxury Daily
Photo source: Roger Dubuis