Famed for its superb craftsmanship that give rise to bod designs, Piaget showcases its new Sunny Side of Life collection at Art Dubai.
From March 14th to 18th, for a second consecutive year, the Swiss luxury horologer and jeweler joins Dubai’s international art fair that brings together coveted galleries, renowned artists and budding talent. At the discerning forum, Piaget treats the region for the first time ever to the Sunny Side of Life, its latest line of high-end timepieces and jewelry.
Numbering 150 pieces, the collection lavishly bursts in bright stones, shiny diamonds and gold that evoke feelings of joy, vivacity and creativity. Infused with an art-de-vivre disposition, the line includes woven gold cuff watches, necklaces and rings that shimmer with an abundance of gemstones – tanzanites, sapphires and tournalines among others – that draw intricate floral shapes.
Given the blazing character of the Piaget’s collection, Dubai, with its sun-drenched, opulent lifestyle, proved a welcoming destination. “With its endless sun and its boundless energy, Dubai has become a formidable arbiter of style and emerging trends, a place like no other where life is to be enjoyed to the fullest under the warm sun,” said Chabi Nouri, Piaget CEO, in a press statement on the occasion. “With the Sunny Side of Life, Piaget brings a new expression of its artistry and audacity to a city that celebrates imagination and creativity; a place where everything and anything becomes possible. ”
The brand’s fledgling partnership with Art Dubai furthers its decades-long tradition of conquering the highest peaks of creative design. Some of them Piaget has seized through its innovative collaborations with world-renowned artists such as Andy Warhol and Dali. This 140-year-long legacy unfolds at Art Dubai, where visitors can observe Piaget’s skilled artisans lend their painstakingly cultivated craftsmanship to the creation of the label’s stunning adornments.