Last week a Patek Philippe timepiece set a new world record for luxury auction house Auctionata. The Patek Philippe Reference 2499 headlined the auction house’s first-ever online auction, drawing over 1,000 users from 65 different countries to see this remarkable timepiece fetch €470,000 (approximately US$624,254).
Dr. Oliver Hoffmann, Auctionata’s expert for wrist and pocket watches, told us; “The enormous reception from watch lovers of all countries and continents shows how sought after top quality watches currently are as a collectible and investment. I found the sensational result of the Patek Philippe 2499 and the consequent world record for Auctionata to be especially delightful. As an expert, the opportunity to conceive an auction of this calibre and to even participate in it does not come very often – a very special experience.”
Bidding for the rare 1953-60 Patek Philippe Reference 2499 began at €180,000 but fierce bidding saw the price escalate quickly. The online auction of luxury, wrist and pocket watches also included Rolex, Audemars Piguet, Roger Dubuis, Girard-Perregaux, Cartier and Jaeger-LeCoultre timepieces. According to Auctionata, 86 out of 100 lots were auctioned off the same evening the auction began.
Meanwhile Alexander Zacke, the CEO of Auctionata commented on the rising popularity of auctions. “This result shows that the market is ready for a new kind of auction. We are developing the auction of the future, which makes it easier for enthusiasts of valuable and rare objects to buy and sell them, no matter where they are, without having to forgo top-notch expertise and certainty. Watch enthusiasts from around the world can also count on this service starting this fall in our weekly Chrono24 watch auctions.”
Photo courtesy Auctionata.