Omega’s association with the Olympics is as enduring as any business partnership. The Swiss watch brand has served as the official timekeeper for the Olympics since 1932, with little interruption. The company’s logo is the most visible of any Olympic sponsor, appearing on every timing device during the games.
The brand, as is expected, produces products in association with the Olympic games held every two years. This year the Winter Olympics will be held in PyeongChang, South Korea, February 9 – 25 and for the event Omega has released the “Seamaster Olympic Games Gold Collection.” As the name suggests, the trio of new Seamaster watches is designed to represent the gold, silver and bronze medals that winning athletes receive.
Three different types of gold were used for the cases of the 39.5mm watch. They all have enamel dials and one has a new Omega trademarked gold case. The three watches in this family are in 18k yellow gold, 18K Sedna gold and 18k Canopus gold. New to the brand, Canopus is an exclusive white gold alloy, which is “100% noble and distinctive for its high brilliance, whiteness and longevity,” Omega said. It joins Sedna gold—a blend of gold, copper and palladium to produce a unique rose gold—as an alloy trademarked by Omega. The watch brand has yet to provide any additional information on this newer white gold.
18k gold also is used for the “leaf” hands and applied indexes of each watch. The domed dials are light, eggshell white enamel with a vintage Omega logo, minute track and Seamaster wording also in enamel.
Omega details its Olympic heritage on the caseback with an 18k gold ring that includes all the known host cities and dates of the Olympic games the brands has and will participate in, from Los Angeles 1932 to Los Angeles 2028.
The watches are available separately with a choice of brown or black leather straps. Inside, each piece is driven by the Master Chronometer Caliber 8807. To achieve Master Chronometer status, the watches and their movements pass eight rigorous tests set by METAS (The Swiss Federal Institute of Metrology).
The line, which ranges in price from $17,300 – $18,900, is now available for purchase on omegawatches.com.