Omega launched a new timepiece collection for ladies that combine a classic design and a thin, stylish case.
The Trésor collection features diamond pave curves along each side of the case and a single diamond set within the crown. For an added touch, there’s a flower on each crown, created out of five Omega logos in red, liquid ceramic. The timepieces also can be recognized for their transferred or embossed Roman numerals that circle the dial.
The back of each Trésor model has a mirrored caseback with a “Her Time” design. The mirror is about the idea of reflection, giving women a reminder of who they are and the natural charisma they possess, the watch brand said. The models are available in two sizes that showcase the thinness of the case: 9.75mm in height for the 39mm models, and 8.85mm in height for the 36 mm models.
A total of nine different models are available within the collection. This includes cases made in stainless steel or 18k Sedna gold, Omega’s trademarked gold). The straps come in fabric or leather. Colors include black, taupe-brown, white, blue, opaline silver or mother-of-pearl. The watch is powered by the Omega caliber 4061 quartz movement.
The Trésor collection was launched Thursday in the U.S. and Japan, where the watch will be exclusively available.
In addition to the launch of the Trésor collection, Omega also introduced an advertising campaign to support it with its newest brand ambassador, Kaia Gerber, the daughter of model and businesswoman, Cindy Crawford, a longtime brand ambassador for Omega. The use of Gerber is an attempt to reach younger consumers with new watches.
The campaign, titled “Kaia’s Choice,” features black-and-white photos taken at Malibu Beach by legendary fashion photographer, Peter Lindbergh along with “behind-the-scenes” photos of Gerber with Lindbergh.
While the watch collection is new, the “Trésor” name (meaning treasure) first appeared with the brand in 1949. At that time, it referred to the treasure found inside the watch, which in this case was the 30 mm caliber. “The movement itself became synonymous with precision, as well as simple, logical design,” the brand said in a statement. It also allowed Omega to give the original Trésor a thin, gold case.
In 2014, and the De Ville Trésor was reintroduced with a co-axial movement was again highly-advanced for its time and the thin case, with a height of 10.6 mm.