Earlier this year luxury watch-maker GRAHAM celebrated its new partnership with the 2012 NHL Stanley Cup® Champions the LA Kings®. The manufacture launched the limited edition new Chronofighter Oversize LA Kings timepiece with a special event at Westime in Los Angeles.
Luc Robitaille, a Hall of Fame player and current club President, Business Operations hosted the event with Kings center Jarret Stoll. The hockey players were joined by GRAHAM USA Managing Director Samir Shah, Westime President Greg Simonian, and 150 select guests at Westime’s new store on Sunset.
During the event, the limited edition Chronofighter Oversize LA Kings timepiece was revealed for the first time. The watch was designed by GRAHAM, the Official Timekeeper of the Los Angeles Kings®, to honor the team’s Stanley Cup® win. The Kings had headed into the 2012 Playoffs in 8th place in the Western Conference, and fought their way to the top to take their first championship win.
Robitaille and Stoll mingled with guests throughout the night, taking photos and signing autographs, while also being interviewed by attending media. Robitaille, who was inducted into the Hockey Hall of Fame in 2009, said, “We are delighted to be a part of this evening, GRAHAM’s passion for actions sports is a perfect match for ice hockey and the LA Kings®.”
One of the highlights of the evening was when Robitaille presented those guests who had bought watches during the event with their new purchases. Robitaille presented the timepieces to their new owners in front of the step and repeat – no doubt a very special memory for the new owners of the timepieces!
Among the guests were LA Kings® Crown Club members, Westime VIP’s, FOX Sports Presenter Erin Andrews, ARGO actor Cas Anvar, actress Phoebe Price, Entertainment Report’s Ross King, stylists, and media.
Shah toasted the evening by saying, “The synergy between GRAHAM and action sports lends itself naturally to a collaboration with a sports team such as the LA Kings®, and we are delighted to launch the watch tonight with Luc and Jarret at Westime.”
GRAHAM has cemented its ties to the world of sport with a limited edition new timepiece. The Chronofighter Oversize LA Kings is the perfect tribute to the hockey team, featuring the Kings team colors of silver, black and white. Meanwhile, its start and stop lever (a GRAHAM signature located on the left of the case) is made from the same carbon material as NHL® hockey sticks, the result of a Swiss machining process. This means that the lever is a unique piece of carbon which provides the watch with more stiffness and enhanced usability. Finally, at 3 o’clock there is a “2012” engraving alongside a white diamond (the Players’ version of the watch features a black diamond) to mark the year of the Kings Stanley Cup® win.
The Chronofighter Oversize LA Kings limited edition timepiece is available exclusively at Westime Sunset, located at 8559 Sunset Boulevard in West Hollywood. Only 100 numbered pieces of this limited edition were produced.