In the heat of the Award Season, Swiss horologer Jaeger-LeCoultre teamed up with creative brand consultancy Finch & Partners to premiere “The Art of Behind the Scenes” photo exhibition in Los Angeles.
Held February 11th – 26th at the KP Projects Art Gallery, the display offers an intimate glance behind the cameras of some of the most iconic movies of the past century. Here are Audrey Hepburn, unwinding on the set of Two For the Road, Brigitte Bardot playing cards and puffing on a cigarette during Viva Maria, Quentin Tarantino, John Travolta and Uma Thurman frolicking together during Pulp Fiction, and David Bowie during The Man Who Fell To Earth. Celebrating the art of Hollywood and that of photography, many of the showcased pictures are rare and never seen before.
Curated by Finch & Partners, “The Art of Behind the Scenes” goes back to the 2015 Cannes Film Festival, where it debuted at the Charles Finch Filmmakers Dinner and Awards at the Hotel du Cap. In May 2016, Jaeger-LeCoultre took the photographic collection to the New York Film Festival.
This year, the pictures arrived in Los Angeles with a benefit reception on February 21st, whose star-studded guest roster included producer Brett Ratner, actress Julia Sands and designer Ozwald Boetang among others.
The exhibition shapes the latest scene in Jaeger-LeCoultre’s long-standing involvement in the world of movies. Promoting the appreciation and preservation of film, the watchmaker has forged close ties with the best artistic film festivals around the world – from New York to Shanghai. It also presents the annual Glory to the Filmmaker Award.
All prints of “The Art of Behind the Scenes” are available for sale both online and in the gallery. A percentage of the proceeds goes to Ghetto Film School, which annually educates and engages over 1500 aspiring filmmakers free of charge.