Jaeger-LeCoultre Makes Donation to Touché Charity in Kuwait

Jaeger-LeCoultre Makes Donation to Touché Charity in Kuwait

Adrienne Faurote
By Adrienne Faurote June 24, 2014

Lulwa and Balsam Al Ayoub received their donation from Mr. Ali Morad Behbehani.
Jaeger-LeCoultre and its retailer partner, the Morad Yousuf Behbehani Group, have made an exceptional donation that was collected from the sales of the Rendez-Vous line of watches in Kuwait. The donation was made in the context of the brand’s partnership with the Touché Sports Development Management charity created by Friends of the Brand Lulwa and Balsam Al Ayoub.

Mr. Ali Morad Behbehani signs the cheque for the donation in the Jaeger-LeCoultre boutique in Kuwait
Mr. Ali Morad Behbehani signs the cheque for the donation in the Jaeger-LeCoultre boutique in Kuwait.

This initiative was announced at 360 Mall in Kuwait, together with the Morad Yousuf Behbehani Group. The partnership between the Al Ayoub sisters and the 181 year old watch-manufacture coincides with Jaeger-LeCoultre’s Rendez-Vous collection, one of its most feminine collections.

Anfal Ali Morad Behbehani, Lulu Al Ayoub, Ali Morad Behbehani, Balsam Al Ayoub and Abdul Mohsen Ali Morad Behbehani
Anfal Ali Morad Behbehani, Lulu Al Ayoub, Ali Morad Behbehani, Balsam Al Ayoub and Abdul Mohsen Ali Morad Behbehani.

Beyond the function of a mere timepiece, the collection embodies a free-spirited and spontaneous personality that is continously reinvented – a sentiment reflected by the vision of the Al Ayoub sisters. This philosophy is in the heart of Jaeger-LeCoultre Rendez-Vous line, which is created for free-spirited personalities.

The donation will be dedicated to the field of development and progress of sports programs in the Middle East.

Jaeger-LeCoultre is located at The Avenues Mall in Kuwait. Tel: +965 22597728