IWC Opens New Boutique In Dubai International Airport

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Travelers passing through the luxurious Dubai International Airport can expect a new, haute boutique on the way to their way to their respective gates. IWC Schaffhausen has recently opened a new airport shopping destination where buyers can purchase a number of IWC’s pieces, including the iconic Portugieser family of watches.

“We are extremely pleased to have opened our first boutique in a Middle Eastern airport, which is not only one of the busiest but also one of the most renowned global airports. Due to the new Concourse D, an increasing number of passengers will be passing through the airport, and the point of sale caters to the diverse tastes and preferences of watch enthusiasts. It is also our honour to have collaborated with our retail partners Ahmed Seddiqi and Sons, allowing us to provide travellers with a world-class shopping experience,” commented Luc Rochereau, IWC Regional Brand Director.

Mohammed Seddiqi, Chief Commercial Officer of the Seddiqi Group, further added, “It is a milestone moment to have opened this boutique, and we are proud to be part of IWC Schaffhausen’s successful journey in the region”.

The new, permanent boutique is located in the Dubai Duty Free shops in Terminal 3 at Concourse A, Concourse B and in the First Class lounge.

Photo Credit: Haute Time. For more information, please visit the official IWC website. Follow Haute Time on Instagram to catch all of the new releases as they happen.

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