IWC Schaffhausen announced the addition of two prominent ambassadors this week: Lewis Hamilton and Nico Rosberg of the MERCEDES AMG PETRONAS Formula One™ Team. IWC was named the Official Engineering Partner to the MERCEDES AMG PETRONAS team earlier this year.
Georges Kern, the CEO of IWC Schaffhausen, told us; “Lewis and Nico are two amazing personalities who work every day at getting that little bit more performance out of themselves and their cars. In their own inimitable way, the two of them represent all that is best about IWC Schaffhausen. I am deeply moved that I am now able to call them Friends of the Brand.”
Meanwhile Hamilton, a self-described aficionado of fine watchmaking, said; “I love wristwatches, and it seems to me those made by IWC have a lot in common with Formula One™ drivers: they’re unique, high-performance watches and are among the best in their field. Needless to say, I’m really looking forward to our partnership with the company.”
It looks the partnership is off to a good start – after the announcement, Rosberg won the Monaco Grand Prix!