‘Hublot Loves Football’ Mission Continues As It Becomes The Official Timekeeper Of The Premier League

Photo Credit: Hublot

Luxury Swiss watchmaker Hublot continues to embark on its “Hublot Loves Football” initiative to bring the brand to the forefront of the sport. In 2006, Hublot was the first watch brand to enter the game as a sponsor and since then, it has continued to serve as the official timekeeper for key events such as the FIFA World Cup and UEFA EURO. Additionally, the brand has partnered with many of the game’s key players, making them ambassadors for the brand, such as Kylian Mbappé, Didier Deschamps and Alex Morgan, who have joined the Hublot family amongst other legends like Pélé and Diego Maradona.

Thus, it’s only fitting that Hublot announced today that the brand would serve as the official timekeeper for the 2020/2021 Premier League. The announcement is exciting news for Hublot, who has really made a name for itself as the forefront timekeeper for the sport.

The Premier League will attract some of the most beloved players from all over the world, and a massive global audience of fans reaching about 3.2 billion people—making it the world’s most-watched football league. The matches will feature the 20 teams and will be available to watch in 880 million households in 188 of the world’s 193 countries recognized by the UN.

Photo Credit: Hublot

As the Official Timekeeper of the League, Hublot’s brand logo will appear on TV screens all over the world, with presence alongside the match pitch-side, as well as the TV’s on-screen graphic that shows the match score and time. Most notably, the Hublot Big Bang Unico-shaped Referee Board will be present for all to see at each match.

“We are extremely excited and proud to become the Premier League’s Official Timekeeper. This is a milestone moment for Hublot. Since 2006, we have shown Hublot is hugely passionate about football and that we add great value to every competition, club and talent with whom we partner. We look forward to working together to bring this partnership to life on and off the pitch. Hublot Loves Football and our partnership with the Premier League is the proof!” said Hublot CEO Ricardo Guadalupe.

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