What a year it has already been for Hublot! The luxury Swiss watch manufacturer celebrated its 2019 partnerships by launching an immersive and monumental exhibition at Harrods Brompton Road in London with CEO Ricardo Guadalupe, who welcomed Hublot brand ambassadors Richard Orlinski and Maxine Plescia-Buchi, as well as VIP guests to the inauguration. The focal point of the exhibition is definitely the oversized Green Wild Kong statue, designed by Richard Orlinski with Hublot branding, which will maintain its presence in the Fine Watch Atrium, symbolizing Harrods’ exclusivity on the Classic Fusion Aerofusion Chronograph Orlinski Green.
“Hublot has always made a point of honor to offer a unique and immersive experience to customers and aficionados,” began Guadalupe. “That is why Harrods is the perfect partner for Hublot to unveil this exhibition. Since the opening of the Hublot boutique at Harrods in 2010 we both have had the opportunity of collaborating on many initiatives and creative campaigns such as the Art of Fusion exhibition in 2017 and the Hublot Champion’s Advice Campaign in 2018. Our partnership now culminates with this exhibition highlighting our successful partnerships with Ferrari, Richard Orlinski, Sang Bleu, Chelsea FC and the ICC Cricket World Cup 2019.”
The exhibition is split into four different sections, highlighting the brand’s successful partnerships specifically in the United Kingdom, giving visitors a truly immersive and memorable experience. The first is the Ferrari section, featuring racing asphalt flooring and Hublot’s new Ferrari Safety car, as well as six Baselworld Ferrari models that were launched and three new Unico Ferrari pieces to mark the 90th anniversary of Scuderia Ferrari. The second area is dedicated to the brand’s partnership with the ICC Cricket World Cup 2019, boasting a wicket-inspired installation to represent the days left until the tournament begins. The Classic Fusion Chronograph ICC Cricket World Cup 2019 edition timepiece—limited to 100 pieces worldwide— is proudly on display here, with its cricket ball-inspired strap. The third area is a lounge, designed in a tattoo-inspired style, celebrating the brand’s partnership with world famous tattoo artist Maxine Plescia-Buchi. Here, the two new Big Bang Sang Bleu novelties are aptly featured, which gorgeously showcase a timepiece version of a tattoo. The last area is dedicated to Hublot’s signature motto—The Art of Fusion—which is the brand’s definitions philosophy that drives its designs, partnerships, materials and craftsmanship.
“Harrods is thrilled to showcase this exclusive timepiece with such a special exhibition in our Brompton Road Windows complemented by a special installation within the store,” began Annalise Ford, Harrods Director of Fine Watches and Fine Jewelry. “Our store is currently celebrating The Art of the Virtuoso, which champions the makers and creators of some of the world’s best brands. I can’t think of a better example of craftsmanship and immense heritage than Hublot and I am excited for our discerning customers to come and experience the space in our Fine Watch Atrium.”
Check out the Hublot Brompton Road Exhibition Windows and pop-up store before they are gone in mid-May, and the Orlinski sculptures until June 7th.