After a one-of-a-kind night at Cowboy’s AT&T Stadium in Dallas, luxury swiss watch brand Hublot continued their Big Bang 10 Year Anniversary Tour in grand fashion with a stop in New York City. The haute event is a part of a series of worldwide Big Bang pop-up exhibits in honor of the anniversary of the brand’s signature Big Bang collection.
The exhibit, hosted by President of the LVMH Watch Division and Hublot Chairman Jean-Claude Biver, featured an interactive installation that allowed guests the delve into the rich history of the Big Bang collection. Visitors were taken on a virtual journey through the brand’s DNA and explored the stories behind some of Hublot’s most iconic pieces through dynamic displays, exclusive photographs, plasma globes and more.
The event also served at the US debut of the Big Bang UNICO Full Magic Gold, an exclusive timepiece crafted from Hublot’s patented alloy Magic Gold — the only scratch-resistant gold that’s certified as 18K. Mr. Biver explained the properties of the exclusive material, and showcased just how scratch-resistant Magic Gold is. Biver invited guests to attempt to scratch the material, but no one succeeded.
Following the exhibition, guests joined Jean-Claude Biver and TimeZone’s moderator Andrew Luff for a conversation about the evolution of the Big Bang, Magic Gold and the future of Hublot over an intimate dinner in Cedar Lake Studio’s dining room. The decor of the dining room was inspired by Hublot’s Big Bang collections, with a huge circular image at the center of the room to reflect the Big Bang’s historic watch dials, customized gold plates resembling the Big Bang watch bezel and decorative golden watch wheels and gears that filled the table setting.
At the talk, Mr. Biver shared “Nothing can be born without a good idea. My idea started with the Big Bang in 2004 with help from Hublot CEO Ricardo Guadalupe and Hublot’s incredible design team. The Big Bang has become a watchmaking icon, thanks to our core value around the Art of Fusion – combining unique materials for an outstanding result. We are thrilled to celebrate the Big Bang’s 10 year anniversary, as we give light to the core DNA of Hublot. The Big Bang Tour allows our clients to experience the innovation behind the signature collection while we continue to evolve tradition into the future.”