A recent announcement by Audemars Piguet revealed that the brand Board of Directors and Chief Executive Officer Philippe Merk will part ways, a result of differences in company strategy. With that, Francois-Henry Bennahmias was nominated by the Board to helm the position of General Manager ad interim.
Bennahmias began his career at Audemars Piguet in 1996. By 1997 he was Assistant Marketing and Sales Manager for Asia-Pacific and Europe, and he was promoted in 1999 to President and Chief Executive Officer of Audemars Piguet (North America Inc).
Bennahmias has developed the brand with great success across the Atlantic due to his solid commitment to Audemars Piguet. The members of the Board will surely see the same success from Bennahmias in this new position.