Chopard Hosts the L.U.C Classic Weekend Rally in Moscow

This weekend Chopard celebrated its connection to the world of vintage automobiles. On Sunday, June 1, the luxury watchmaker hosted the twelfth annual L.U.C Chopard Classic Weekend Rally in Moscow.

Guests at the event were treated to the grand opening of the new Chopard boutique on the ground floor of the TSUM, Moscow’s famous high-end department store. Chopard Co-President Karl-Friedrich Scheufele, his mother Karin and his father Karl Scheufele (who bought the brand from Paul André Chopard in 1963) were all on hand for the ribbon cutting ceremony, along with Alexandr Reebok, Director of Mercury, the exclusive partner of the brand in Russia.

Karl-Friedrich Scheufele, Alexandr Reebok, and Karin and Karl Scheufele cut the ribbon at Chopard’s new Moscow boutique.
The boutique is the newest addition to the TSUM, Moscow’s luxury shopping center.

Following the ceremony, Mr. Scheufele and his father got behind the wheel of a classic Ferrari 250 GT Cabriolet Pininfarina Series II. Seventy crews, which were raring to go at the start line, followed them.

Chopard Co-President Karl-Friedrich Scheufele got behind the wheel with his father Karl Scheufele.

From the starting point at the TSUM, the rally sent participants on a three-hour journey with several checkpoints throughout the city, including one at Kutuzov Avenue where crews had to answer trivia questions about Chopard’s history.

The rally wrapped up at the Barvikha Luxury Village. While the jury tallied the results, spectators were treated to a performance by the Alexandrov Ensemble.

The Alexandrov Ensemble, an official army choir of the Russian armed forces, took to the stage.

After the concert, Mr. Scheufele and TV presenter Andrey Malakhov took to the stage to announce the winners of each category, including the “Veteran” category (for cars produced before 1945) and the “Absolute” category (for cars produced between 1946-1973). Three winners in each group received Chopard L.U.C Chronometers as prizes. The top prizes went to a 1936 Mercedes-Benz 770 (1st place), a 1914 Renault EF (2nd place) and a 1925 Alfa Romeo RL SS (3rd place).


The first place winner, a 1936 Mercedes-Benz 770.
The second place winner, a 1914 Renault EF.
The third place winner, a 1925 Alfa Romeo RL SS.

In celebration of another successful year, Mr. Scheufele wrapped up the day by cutting the first piece of a special cake shaped like Chopard’s original 1963 L.U.C Chronograph.


Photos courtesy Mercury.

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