According to the manufacture, it only takes un instant (French for ‘a moment’) to recognize a Chanel watch. The black and white campaign, which features five print ads and five videos, is dedicated to the J12, undoubtedly Chanel’s most iconic ladies’ model.
The J12 model features hours and minutes, a central seconds hand, a unidirectional bezel and a date window.
Check out the video below, and scroll down to see the rest of the ads.
Photos courtesy Chanel.